Getting the right message to the right customer & exploring the opportunity of the disabled market

As marketers, it’s our jobs to cut through, solve a problem for a customer, and have our message heard. Getting the right message to the right audience is therefore crucial. In this session, we’ll investigate that. Simple as. First we hear from Andy, who gives us a tactical view on how to build your content out.  Then, we hear from Martyn on a huge opportunity that so many of us are missing right now.