Ghia with Robyn Young

This week on Unboxing Ecommerce, James and Jennifer are joined by Robyn Young, an entrepreneur, brand strategist, and founder of Young & Co, an indie creative partner for startups to scaleups. With a career spanning 18 years, Robyn combines strategic thinking with creative magic to build ‘sticky,’ memorable brand ecosystems. Why Ghia? Robyn chose Ghia for its strong visual identity, captivating storytelling, and its role in promoting the non-alcoholic lifestyle movement. As a pioneer in the category, Ghia’s approach combines artistry, functionality, and a commitment to creating a lifestyle brand. Explore Ghia: www.drinkghia.com Research included these sources Ghia: www.drinkghia.com Food Republic: www.foodrepublic.com/1361139/ghia-shark-tank-now Shark Tank Appearance: www.youtube.com/watch?v=R1b7kNAqwOE Forbes: www.forbes.com/sites/jeanettehurt/2024/01/19/ghia-continues-its-dramatic-growth-in-the-non-alcoholic-market Pitchbook: www.pitchbook.com/profiles/company/399237-13 Growjo: www.growjo.com/company/GHIA#revenue-financials Curated Technology List Rise.ai: www.rise.ai Recharge: www.getrecharge.com Other Sites Mentioned Liquid Death: www.liquiddeath.com Recess: www.takearecess.com Anthropologie Volcano Candle: www.anthropologie.com Connect with Robyn: www.thisisyoung.co www.linkedin.com/in/robyn-young Brand FUps* Podcast: www.thisisyoung.co/podcast Waitlist for Robyn’s Book: www.thisisyoung.co/book-waitlist _______________ Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks: www.linkedin.com/in/jameslmarks www.withtrivial.com Connect with Jennifer Yates: www.linkedin.com/in/jenniferayates www.workwithroux.com _______________ Coverart imagined and designed by our friend, Melissa Dettloff www.melissadettloff.com