EPISODE · Apr 29, 2026 · 55 MIN
Ghost Produced. So What?
from Artist Coaching Podcast · host Artist Coaching
Does it matter who actually made the music? In this episode, Joey, Ralph, and Jay get into the ghost production debate, the gap between what DJ sets look like online versus in the room, and how social media has replaced Spotify as the place where music actually gets discovered. Plus: tips on promoting a release for brand awareness, making the most of DJ support, and a retreat announcement with two heavyweight A&Rs.(00:00) Intro(07:18) AI in music: Claude on Spotify and Splice(09:50) How artists find new music in 2026(21:53) Instagram vs. reality: the DJ Levi clip(34:13) Is ghost production more common than ever?(42:23) Promoting a release for brand awareness(54:21) Getting support from Timmy Trumpet(57:46) Retreat
What this episode covers
Does it matter who actually made the music? In this episode, Joey, Ralph, and Jay get into the ghost production debate, the gap between what DJ sets look like online versus in the room, and how social media has replaced Spotify as the place where music actually gets discovered. Plus: tips on promoting a release for brand awareness, making the most of DJ support, and a retreat announcement with two heavyweight A&Rs.(00:00) Intro(07:18) AI in music: Claude on Spotify and Splice(09:50) How artists find new music in 2026(21:53) Instagram vs. reality: the DJ Levi clip(34:13) Is ghost production more common than ever?(42:23) Promoting a release for brand awareness(54:21) Getting support from Timmy Trumpet(57:46) Retreat
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Ghost Produced. So What?
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