EPISODE · Jan 25, 2022 · 52 MIN
Gina Gotthilf (ex VP of Marketing/Growth at Duolingo)
from Execs · host On Deck
Gina Gotthilf spent five years at Duolingo and helped the company grow from 3 million to 300 million users. She is the kind of VP of Marketing that isn’t afraid to get her hands dirty.Gina is an AB testing vet, and shared her best frameworks and lessons for how to AB test well. She also shares her PR & Influencer Strategy tips, as well as her thoughts on how to hire your first marketing person.She is now cofounder of Latitud, which supports early-stage entrepreneurs in Latin America solving some of the biggest problems in emerging markets across the globe.Her passion for her job and life are evident throughout this episode. We hope you enjoy.---Execs is a show for founders, operators, and pioneers who want to understand the playbooks, frameworks, and tactics that leading tech companies today have used to scale. To engage further:Check out the On Deck job boardShare your thoughts with us on Twitter:Hosted by: @eriktorenbergGuest: @ginagProduced by: @jacksonstegerBrought to you by: @beondeckExplore links from the episode:Gina's Ted TalkThe Tenets of A/B Testing from Duolingo's Master Growth HackerGina's interview on How Things Grow
Embed this episode
What this episode covers
Gina Gotthilf spent five years at Duolingo and helped the company grow from 3 million to 300 million users. She is the kind of VP of Marketing that isn’t afraid to get her hands dirty. Gina is an AB testing vet, and shared her best frameworks and lessons for how to AB test well. She also shares her PR & Influencer Strategy tips, as well as her thoughts on how to hire your first marketing person. She is now cofounder of Latitud, which supports early-stage entrepreneurs in Latin America solving some of the biggest problems in emerging markets across the globe. Her passion for her job and life are evident throughout this episode. We hope you enjoy.
NOW PLAYING
Gina Gotthilf (ex VP of Marketing/Growth at Duolingo)
No transcript for this episode yet
Similar Episodes
No similar episodes found.