Ginger Bratzel - What Lawyers can learn from the health care profession

When lawyers, doctors or other professionals seek out "coaching," its usually an effort to solve a marketing problem. Everyone wants more patients, more clients. Marketing and sales are actually pretty easy problems to solve - but better marketing won't get you where you probably want to be until you change your mindset about yourself, the profession, and what "happiness" and "success" mean for you. A great coach will ask (1) where are you today? and  (2) where do you want to go?It's a harder question to answer than you might think. On this podcast Ben Glass and Ginger Bratzel talk about what you need to get right, internally, so that better marketing won't make your life worse. As always, leave us a review/feedback if you like what you are hearing on the Renegade Lawyer podcast!Dr. Ginger Bratzel was a practicing dentist for over 15 years; she is the chief strategist and owner of Rio Grande DATP LLC, as well as the president of Red Box Management Services. Dr. Bratzel provides support to dentist offices to help grow their practice and reach more clients.  She has been featured on MSNBC, USA Today, CBS Money Watch, and more. For more information visit https://gingerbratzel.com/Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.