EPISODE · Jul 28, 2021 · 46 MIN
Gini Dietrich: Agencies, Equality & Bringing Our Best to the PR Industry
from Ms. InterPReted · host Fletcher Marketing + PR
Recorded on #WorldPRDay (#WPRD), Kelly and Mary Beth welcome one of the PR industry's most prominent and prolific thought leaders, Gini Dietrich of Spin Sucks, an entire learning platform that Gini founded and her team manages, in service to the industry, including consulting work for fellow agency owners and entrepreneurs.Gini opens up about her passion points for the industry, on both the positive / uplifting front as well as frustrating sides... and on the latter, including discrimination and misogyny that she has experienced first-hand as a business owner and public speaker. In this episode of #MsInterPReted, Gini opens up about personal (and shocking) experiences in her own career, and how the up-and-coming generation in PR will not suffer fools gladly or tolerate the discriminatory burdens that have all-too-often persisted in PR and in business / society. Gini also shares insights about other professional-practice ethics and qualities that hold great potential for the PR industry's advancement, if colleagues will embrace them. FOLLOW Gini Dietrich and Spin Sucks:Twitter: @SpinSucks @GiniDietrichWebsite: http://spinsucks.com/spin-sucks-community FOLLOW FLETCHER MARKETING PR:Discover Fletcher Marketing PRFollow Fletcher Marketing PR on Twitter: @FletcherPR Connect with Fletcher Marketing PR on LinkedIn Follow Kelly Fletcher on Twitter: @KDfletcher Follow Mary Beth West on Twitter: @marybethwest
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What this episode covers
Gini Dietrich of the @SpinSucks Community joins Kelly Fletcher and Mary Beth West on the #MsInterPReted Podcast, sharing experiences from her own career of PR agency entrepreneurship and thought-leadership ... including the pervasive issues of gender-based discrimination and misogyny in the industry that create unlevel playing fields confronted daily by women in PR, who compose some 70-80% of the PR industry (except in the male-dominated C-suite), depending on market. But not all the news is challenging, as Gini points to the new generation of PR practitioners rising in the profession, as one of the brightest areas of the industry.
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Gini Dietrich: Agencies, Equality & Bringing Our Best to the PR Industry
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