Gini Dietrich talks PESO and Spin Sucks

In this Marketing Over Coffee: Learn about PESO, marketing analytics, content scanning and more! Direct Link to File Brought to you by our sponsors: ahrefs and Express VPN Where Spin Sucks started and why didn't they ever give up on it? The Spin Sucks Academy The PESO Model 6:19 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Chris' YAIA from this week on running data analysis against data exported from ahrefs Starting with Owned On to Social Curation Next Using a Machine Learning Content Scanner What's the latest in paid? Where does "old" PR fit into the new model? Rolling out PESO at Syracuse The two magic points of PESO 15:59 - 17:37 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC Where do you start with metrics? Join us at madconNYC!! $5k package includes an hour with Chris $500 half day (first 3 MoC fans can use code moc for half off!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.