Glenn Built It With AI and Zero Code: Seth Siegler on The Hub, Google Business Profiles and more!

Glenn Sanford built the first version of The Hub himself using AI tools and zero traditional coding. Seth Siegler, eXp's Chief Innovation Officer, took it from there. In this episode, Seth breaks down the full story of how The Hub came to be, what it is today, and how to access it. He also walks through the Google Business Profile crisis that hit eXp agents earlier this year, how eXp went directly to Google Search leadership to get a fix in place, and what every affected agent needs to do right now. Plus Seth shares the two mental frameworks he uses for every innovation decision and why the barrier to building AI native business systems is basically gone.Timestamps0:00 - Intro: Seth Siegler, Chief Innovation Officer at eXp Realty 0:45 - The Hub: How It Started (Workplace Retired, Slack Was Not Enough) 1:30 - Glenn Sanford Heard the Agents and Built the Solution Himself 2:15 - Vibe Coding: Building With Lovable, Claude Code and AI Tools 3:00 - The First Version Unveiled at DXP Fall 2025 3:30 - Tell It to the Robot: The Right Way to Think About AI Building 4:15 - The Hub Today: App Store, Feeds, Groups, Referrals 5:00 - How to Access The Hub (exprealty.com Login) 5:30 - The Hub Is a Platform With an API, Not Just a Tool 6:00 - Customizable Feeds: Up to Four Different Views 6:45 - The Hub App Store: Canva, House Canary and More 7:30 - Google Business Profile Crisis: What Happened 8:15 - Profiles Suspended and Deleted, Years of Reviews Gone 9:00 - Why Google Was Doing It (AI Bots Flooding Business Profiles) 9:45 - Seth and Leo Escalate to Google Search Leadership 10:30 - The Direct Pipeline Fix: A Form in The Hub App Store 11:15 - Profiles Coming Back to Life 12:00 - What Any eXp Agent With a Suspended Profile Should Do Now 12:30 - Switching to Innovation: What Seth Is Most Excited About 13:00 - Sim.AI and the Accessibility of Agentic AI Systems 13:45 - If I Were Starting Over Today: The First Framework 14:30 - Who Would Be My Worst Competitor: The Second Framework 15:15 - The Barrier to Building With AI Is Basically Gone 15:45 - Real Estate Is Ahead of Every Other Industry in This Conversation 16:15 - eXp Is Ahead of Real Estate