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Global ad spend keeps outpacing GDP. Is a slow-down inevitable? episode artwork

Feb 13, 2026 41 min

Global ad spend keeps outpacing GDP. Is a slow-down inevitable?

from The Drum Podcast

Following the publication of WARC's Future of Media report - which predicts another blockbuster growth year for the marketing industry (with receipts rising by 9.1% to $1.3th) - we sit down with WARC managing editor Paul Stringer to ask where the money's really going and ask: growth for whom?

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Global ad spend keeps outpacing GDP. Is a slow-down inevitable?

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