Global EVP VS Localisation

Welcome to the Happy at work podcast! Today, we are exploring with Ernst Schipper, founder at Dynamik Ventures, problems and challenges in adapting value propositions in different countries. Timecodes: 01:18 Presenting the guest 02:35 First step in employer brand management 03:50 Balance between global EVP and localization 07:10 How to set global and local goals for EB projects 10:45 Local culture influence on the EB project 14:15 How to build a management system for EB project in an international company 15:50 How to work with visual concepts in the worldwide company and make localization 18:50 How to localize your messages and images 21:30 Balance between local and international content. Content sharing 26:10 How to implement EVP globally and engage people 29:30 How to localize communication channels and organize experience sharing 32:30 How to engage local managers 35:30 Engaging employees and employee advocacy as a tool and channel 39:00 Companies which you should follow 40:40 3 main tips