Global Strategy and Leadership - Module 4

CPA Australia Global Strategy & Leadership — Module 4: Product, Service and Market Development. Listen-along study episode covering how innovation drives growth, the frameworks for developing new products, services and markets, and how management and leadership drive that development. 📘 GSL Index — 402 key terms with study-guide page refs: https://buymeacoffee.com/cpaexamguide/e/559231 More CPA exam prep: https://cpacopilot.net/ What this episode covers • Innovation and the Ansoff matrix: penetration, product and market development, diversification • New product development steps and the Design Council double-diamond model • New service development: service encounter, value co-creation, sociocultural configuration, productised services • Design thinking and Blue Ocean strategy, with the strategy canvas and four actions framework • New market development: modes of entry, mergers and acquisitions, accounting issues • Intellectual property: protecting your own IP and avoiding infringement of others This is an independently created third-party study resource. CPA Copilot is not affiliated with, endorsed by, or sponsored by CPA Australia. It does not replace the official CPA Australia study guide or learning materials. #CPAAustralia #GlobalStrategyAndLeadership #CPAexam Disclaimer: This podcast, CPA Australia Exam Guide, is not affiliated with, endorsed by, or sponsored by CPA Australia. All content provided is for general educational and informational purposes only and does not constitute professional advice or official study materials for the CPA Australia Program exams. We respect the intellectual property and copyrights of CPA Australia and strive to comply with all applicable laws. Any references to CPA Australia’s syllabus, study guides, or exam structure are based on publicly available information and are used solely to support candidates’ independent study efforts under fair use principles. Listeners are encouraged to consult CPA Australia’s official resources, available at www.cpaaustralia.com.au, for authoritative guidance. The podcast creators assume no liability for any errors, omissions, or reliance on the content provided. By listening, you agree to use this content at your own risk. Hosted on Acast. See acast.com/privacy for more information.