Global Trends in Marketing Localization 2023 (feat. Phill Brougham)

Global marketers need to engage new and existing customers with great content in their local language. But the challenges of telling the brand story to international audiences can ramp up quickly.In this session, we'll explore fresh insights from 1,600+ marketers in 8 countries:-What approaches are they using to get excellent quality as their organization expands internationally?- How are they leveraging AI and automation?- What content are they localizing for international growth?About Phill:Phill Brougham is the Director of Product Marketing at Unbabel, an AI-powered Language Operations platform. Phill has spent the last five years leading product innovation at SaaS businesses, applying his expertise in artificial intelligence to help solve real-world business and productivity problems. He's focused on translating technological capability into clear, understandable value.About Nimdzi Live:There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or you know somebody who should? Email [email protected] or reach out to [email protected] so we can coordinate!Music used in this stream is licensed by Nimdzi Insights:Wasted Education (Blue Topaz): Adobe Stock License ASLC-1212CEAC-21B4264EF6Grifting in Vegas (Kit and the Calltones): Adobe Stock License ASLC-1212CF4A-72A527808FFunky Mood: ASLC-12AFE84A-5ED0E7C577Way out of sight: ASLC-12AFE8AA-7C4063CA04Get Up and Get Up: ASLC-12AFE8F6-C367C2DA8EReal Stuff: ASLC-12AFE922-DA2CAF25FFBeauty Funky: ASLC-12AFE95F-A5D43CB15FSpanish Rumba: ASLC-12AFE9EB-02CE1C7C30May I Have This One: ASLC-12AFEA0C-58238F80C0Zimbabwe Sunset: ASLC-12F3E80C-400E160240Speaking of Africa: ASLC-12F3E9AE-91F3F49CAF