Gloria Chou: Mastering the CPR Pitching Framework

Episode 37 of the The Sales Machine podcast, hosted by John Rankins, titled "Gloria Chou: Mastering the CPR Pitching Framework" was published on June 19, 2024 and runs 44 minutes.

June 19, 2024 ·44m · The Sales Machine

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Summary

Get ready for an eye-opening conversation with Gloria Chou, a true game-changer in the world of public relations. With her CPR pitching framework—Credibility, Point of View, and Relevance—Gloria shares invaluable insights on leveraging PR to compete with bigger brands.Learn the art of crafting non-salesy pitches that land headlines in top-tier publications like The New York Times and CNBC. Discover the role of social media in PR, and the importance of establishing a personal brand.Plus, Gloria provides details on where to access her PR masterclass. Don't miss out—tune in now and unlock the secrets to PR success!Episode Highlights"I think the number one myth is that you need to be somewhere further along in your business to get PR. It's simply not true. Journalists want to interview people from all walks of life, especially fresh voices. So journalists absolutely want to talk to small business owners. They absolutely want to talk to people who are even beginning, who have never gotten PR before." - Gloria Chou“It's advertising what they're selling out there because they're selling you packages of advertising, which is not public relations. And public relations are done to expound upon what kind of problem you solve, right? And what credibility do you have? So I love that.” - John Rankins“You are the best spokesperson for your business. You're the best advocate and hero for your business. It's time you own it. And here's the thing, if you pay an agency, they own the relationships. And the moment you stop paying them, they walk away with the relationships. I'm not saying that there's no place and time for agencies. They do great work if you have a lot of money and a lot of runway. But for the average small business owner, it's absolutely not feasible.” - Gloria Chou“If you're going to approach a journalist and you're using the word pitch, I like the word collaborate, cooperate more. But essentially that's what you're doing. You're pitching your idea. And what comes out of all of that with what you're saying in your CPR framework to me is. It's gotta be newsworthy, help a journalist out, help a reporter out, right? It's gotta be newsworthy and add value to their readers.” - John RankinsTime Stamps(06:28) - Using PR to Compete with Bigger Brands(09:24) - Establishing Relationships with Journalists(13:29) - The CPR Pitching Framework(29:14) - The Role of Social Media in PR(32:56) - Turning a Crisis into an Opportunity(35:47) - The Importance of Personal BrandingConnect with Gloria ChouWebsite: https://www.gloriachoupr.com/ X: https://twitter.com/gloriachoupr Instagram: https://www.instagram.com/gloriachoupr LinkedIn: https://www.linkedin.com/in/gloriaychou/ Facebook: https://www.facebook.com/gloriachoupr/ Connect with John RankinsWebsite: https://thesalesmachine.com/Facebook: https://www.facebook.com/TheSalesMachineOfficialInstagram:https://www.instagram.com/thesalesmachine_official/LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/YouTube:https://www.youtube.com/@JohnRankinsOfficial

Episode Description

Learn the art of crafting non-salesy pitches that land headlines in top-tier publications like The New York Times and CNBC. Discover the role of social media in PR, and the importance of establishing a personal brand.

Plus, Gloria provides details on where to access her PR masterclass. Don't miss out—tune in now and unlock the secrets to PR success!

Episode Highlights

"I think the number one myth is that you need to be somewhere further along in your business to get PR. It's simply not true. Journalists want to interview people from all walks of life, especially fresh voices. So journalists absolutely want to talk to small business owners. They absolutely want to talk to people who are even beginning, who have never gotten PR before." - Gloria Chou

“It's advertising what they're selling out there because they're selling you packages of advertising, which is not public relations. And public relations are done to expound upon what kind of problem you solve, right? And what credibility do you have? So I love that.” - John Rankins

“You are the best spokesperson for your business. You're the best advocate and hero for your business. It's time you own it. And here's the thing, if you pay an agency, they own the relationships. And the moment you stop paying them, they walk away with the relationships. I'm not saying that there's no place and time for agencies. They do great work if you have a lot of money and a lot of runway. But for the average small business owner, it's absolutely not feasible.” - Gloria Chou

“If you're going to approach a journalist and you're using the word pitch, I like the word collaborate, cooperate more. But essentially that's what you're doing. You're pitching your idea. And what comes out of all of that with what you're saying in your CPR framework to me is. It's gotta be newsworthy, help a journalist out, help a reporter out, right? It's gotta be newsworthy and add value to their readers.” - John Rankins

Time Stamps

(06:28) - Using PR to Compete with Bigger Brands

(09:24) - Establishing Relationships with Journalists

(13:29) - The CPR Pitching Framework

(29:14) - The Role of Social Media in PR

(32:56) - Turning a Crisis into an Opportunity

(35:47) - The Importance of Personal Branding

Connect with Gloria Chou

Website: https://www.gloriachoupr.com/

X: https://twitter.com/gloriachoupr

Instagram: https://www.instagram.com/gloriachoupr

LinkedIn: https://www.linkedin.com/in/gloriaychou/