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Gloria Matlapeng, was sind die Erfolgsfaktoren für das Recruitment Marketing? episode artwork

EPISODE · Jul 9, 2025 · 32 MIN

Gloria Matlapeng, was sind die Erfolgsfaktoren für das Recruitment Marketing?

from ZEIT Talent Podcast · host ZEIT Talent

Wie gewinnt man in einem Markt mit über 500.000 offenen Stellen die richtigen Talente – und bindet sie langfristig ans Unternehmen? Darüber spricht ZEIT Talent Podcast-Host Marcus Merheim mit Gloria Matlapeng, Head of Talent Acquisition Germany bei Siemens Energy. Gemeinsam werfen sie einen Blick hinter die Kulissen eines Unternehmens, in dem Recruiting, Employer Branding und Communications eng zusammenarbeiten. Sie zeigen, wie klassische Marketingprinzipien, fundiertes Research und daraus abgeleitete KPIs ein modernes Recruitment Marketing prägen und der Schlüssel zum Erfolg sein können.

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Gloria Matlapeng, was sind die Erfolgsfaktoren für das Recruitment Marketing?

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