GNC Expands Into Health Services, Grows Loyalty Program
from Total Retail Talks Hosted by Joe Keenan
In episode 412 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jenna O'Connor, senior director of loyalty marketing, and Allison Bentley, senior director of merchandising initiatives at GNC, a leading global health and wellness brand. O'Connor and Bentley discuss their roles at GNC (0:55), how the myGNC Rewards loyalty program factors into the organization's overall…
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This episode was published on July 31, 2023.
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