Go Beyond the Click with Post-Website Engagement, with Kieran Snaith, VP of Revenue Operations at Qualified

This episode features an interview with Kieran Snaith, VP of Revenue Operations at Qualified, the pipeline generation platform for revenue teams that use Salesforce.Kieran describes how, in a world of inbox overload, we can catch the attention of potential customers. He also explains how his team harnesses the power of real-time engagement to drive conversions. Guest BioIn his over two years at Qualified, Kieran was the Director of Revenue Operations before moving into the role of VP. He has previous experience at SurveyMonkey, LeadIQ, and GetFeedback. A skilled business developer and strategist, Kieran has experience driving teams to success. He lives in Belmont, California.Guest Quote“This stuff is hard. There's a lot going on. You're going to be surrounded by challenges. Really work with the cross functional leaders to get that buy in on the top priorities. Focus on those. We've been in times where we've just had too much going on at a given time. And we're doing, you know, too many things at 95%. Really focus on the things that are going to impact the metrics that matter the most to you. Prioritize that, get the cross functional buy in and take those on.”Time Stamps**(01:05) Defining RevOps**(01:30) Building a RevOps function**(08:42) Creating a strategy**(13:17) BDRs and SDRs**(21:03) Why you have to respond quickly**(25:15) RevObstacles**(29:56) RevOops**(38:10) The Tool Shed**(42:16) Quick HitsSponsorRise of RevOps is brought to you by Qualified. Qualified’s Pipeline Cloud is the future of pipeline generation for revenue teams that use Salesforce. Learn more about the Pipeline Cloud on Qualified.com. Links Find Kieran on LinkedInFind Ian on LinkedinCheck out Qualified’s Website