Go Mobile!

In this Marketing Over Coffee: A Special Interview with Author Jeanne Hopkins about her book Go Mobile! Direct Link to File Show length 24:52 Brought to you by our sponsors: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). and Glance Screensharing with integration to Salesforce.com. Click. Show. Sell. 00:50 Is mobile is finally here? 02:32 The Five Reasons for Mobile 03:30 Mobile paid search 05:00 Mobile Marketing Engagement - things like Click/Txt to call, to request sample, more info, to vote, find closest location, coupon, download content 07:40 Texting (SMS) and why it's hot 10:13 SMS in practice -Doctors & Dentists, Blue Shield for FSA reminders. Will SMS eat email? 14:00 Upgrading from to MMS Campaigns - Adding video to mobile 15:50 Will mobile display ad specs vanish with things like the retina screen? 17:50 Targeting for Mobile Buys - putting the App before the horse 21:54 LBS, aka GeoFencing for events - Jimmy Choo foursquare campaign   The MoC Quarterly Report - Get yours today! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.