Go-To-Market Strategies - with Melanie Gbowu

And we're back! Host Jimmy Moreland returns with MHW’s Brigid McCabe and Cassidy Poe to welcome returning guest Melanie Gbowu, Founder of The Victoria Gabriel Agency. The team discusses ideas and strategies for newer brands aiming to enter new markets, whether domestically or internationally. This episode is a great primer for brands who are looking to expand from their initial home market, and all the challenges and opportunities ahead.Find out more about The Victoria Gabriel Agency: WebsiteHear our previous episode with Melanie: Episode 15More info about MHW at https://www.mhwltd.com/Follow us! LinkedIn | Instagram

What this episode covers

And we're back! Host Jimmy Moreland returns with MHW’s Brigid McCabe and Cassidy Poe to welcome returning guest Melanie Gbowu, Founder of The Victoria Gabriel Agency. The team discusses ideas and strategies for newer brands aiming to enter new markets, whether domestically or internationally. This episode is a great primer for brands who are looking to expand from their initial home market, and all the challenges and opportunities ahead. Find out more about The Victoria Gabriel Agency: Websit...

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This episode is 46 minutes long.

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This episode was published on July 15, 2025.

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