🇩🇪 Go-to-Market von xentral ERP Software: wie ein ERP-Startup den Mittelstand digitalisiert

from Beyond Revenue – Narratives of Revenue Leaders [with Michael Jäger] · host Cremanski and Company

In dieser Folge von Beyond Revenue sprechen wir mit Benedikt Sauter (Gründer von xentral ERP Software) und Moritz Lukas (VP Commercial) über den Aufbau und die Skalierung von xentral: einer modernen ERP-Lösung für wachstumsstarke KMU und Onlinehändler.🔍 Darum geht’s:- Wie xentral vom Eigenbau zur skalierbaren SaaS-Plattform wurde- Warum Category Building nachhaltiger ist als Copycat-Strategien- Die Go-to-Market-Strategie für KMU-Software im E-Commerce- Revenue Architecture: wie Marketing, Sales & Success richtig zusammenspielen- Herausforderungen auf dem Weg zur €100 Mio Umsatzmarke💡 Für SaaS-Gründer:innen, Commercial Leads & alle, die Go-to-Market strategisch denken wollen.

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This episode was published on April 17, 2025.

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