Going Green: Justin Long on the New 200-Million Movement Data

Two hundred million. That’s the number of believers now worshiping and being discipled inside movements around the world — double what researcher Justin Long reported the last time he joined me on this podcast. Justin serves as Director of Research for Beyond and plays a key role in the 24:14 Coalition, the global collaboration working toward a movement strategy for every unreached people and place. In this conversation, he walks me through how that number actually gets verified — a story that involves a room full of practitioners, stacks of paper, and one very content introvert who traded his conference “fun day” for a weekend with spreadsheets. We talk about why 24:14 is retiring the old “2% reached” benchmark for a tougher new standard called “going green,” and why the goal was never meant to be a countdown to Jesus’ return, but simple obedience to what He already told us to do. Wherever you’re leading — a congregation in the Midwest or the first handful of believers in a place that’s never had a movement before — you’ll walk away with a sharper prayer list and a next step for getting relationally connected to what God is doing. Stick around after the interview for our Diving Deeper segment with Justin, available for Dare to Multiply members, where we go further into the trends, the risks, and the research disagreements shaping the movement world right now. Learn more or get in touch with Justin at justinlong.org or 2414now.net.