Going Large with Daniel de la Cruz

Very many agency owners have a view of growing their business to a point where they can sell or hand it over to a management team. But, often, agencies reach around 15-20 people and hit a glass ceiling. They struggle to get beyond this milestone. In this conversation, Dan de la Cruz from Polymensa joins me to chat through the biggest changes agencies need to make to keep growing. Things like having a leadership team in place, a core of senior marketers to take the load of the founders, establishing a vision, and much more. ...