PODCAST · business
Through the Line with Andy Bargery
by Through the Line with Andy Bargery
Through the Line with Andy Bargery features interviews with leading marketing and agency professionals. Each episode aims to explore a topic related to marketing and communications performance, or the business of marketing i.e. running agencies. Through the Line is brought to you by Agency Squared. Find out more about through the Line and Agency Squared at: www.agencysquared.co.uk/thinking.Through the Line was formerly known as Techmap: Digital Marketing Podcast. However, as the topics of conversation on the podcast evolved, so did the name and branding.
Episodes
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The Importance & Value of Creativity with Neil Quick
In the marketing and advertising worlds, we often hear about the importance of creativity. A great deal has been written about how creativity is a big driver of marketing effectiveness, and it’s hard to argue with the data - see Paul Dyson's work evidencing how greta creative delivers a 12x...
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Building Brand Advocates with Kerry-Ann Stimpson
Building brand advocacy is at the top of a marketer's to-do list, but we rarely think of internal marketing to achieve it. Maybe we're missing a trick. What if you could use internal marketing to create a tribe of advocates to help grow our brand? In this latest episode of Through the Line, I'm...
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Social Selling Masterclass with Tim Hughes
60% of the World's population is now active on social media. It's probably time we learnt how to sell to them there then. In this latest episode of Through the Line, I'm joined by social selling expert Tim Hughes to explore the new world of sales. No doubt Tim is an expert in this space. Not only...
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Marketing to the C-Suite with Rin Hamburgh
A common challenge for B2B marketers is how to reach a C'Suite audience. After all, they're the decision-makers, right? So we really need to get some content in front of the CMO, CFO, CRO, C whatever O, but they are notoriously hard to reach, let alone influence. Thankfully, the team at…
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Measuring Marketing Performance with Gabe Hughes
Have you ever been asked to justify your marketing spending? How about whether your marketing is actually working? I will be amazed if you haven’t. All marketers need to justify their existence at some point; otherwise, we get labelled with derogatory pap like ‘the colouring in department’. Thank...
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Social Media Strategy with Claire Hoang
Remember social media? Despite being out of the limelight, social media is no less important. In fact, as my guest on this show, Claire Hoang, suggests, it's even more important; many of our audiences are now social media natives. They have never known a world without social, so it's no time to...
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AI-Powered International Marketing with Kate Cox
In this episode of the Through the Line podcast, Kate and I explore how to use Artificial intelligence (AI)I to grow internationally. The obvious avenue is with translation, but there's so much more for marketers to think about; everything from market testing to CX, getting the right skills in…
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Brand Transformation with Dr Emmanuel Probst
In this episode of Through the Line, I explore brand transformation with Dr Emmanual Probst, who has just published his book called Assemblage - the Art and Science of Brand Transformation. The book is a real treasure chest of ideas for brand managers looking to create better relationships with...
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Personal Branding Masterclass with Rajen Mistry
Every man and his dog has seen the potential of building a personal brand, from leading CEOs to start-up founders, copywriters and agency bosses. But, not everyone has got it mastered. Not yet, anyway. Rajen Mistry from specialist consultancy Founder Story joins me on Through the Line to unearth...
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Neuroscientifically Optimising Websites
How important is your website? I'm going to hazard a guess that the answer is very. Since the advent of the internet, websites have moved on at quite a pace. Where once we had simple brochure sites, we now have complex sites with lots of content and many opportunities for a browser to convert…
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Building Resilient Marketing Teams with Jo Twiselton
In the 20+ years I have worked in marketing, there's been one constant: change. The marketing industry is pretty fast-paced, whichever discipline or side of the client-agency world you occupy. This is partly what makes it a great space to build a career. But it can also be a challenge. Not…
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Value Based Pricing with Alastair Dryburgh
How do you put a price on ideas or creativity? It’s a perennial challenge faced by marketing, advertising and PR agency owners. You know you can make a massive difference to your client’s brand challenges, yet you’re often stuck simply selling time. But not any more. Not if you listen to Alastair...
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Self Running Agencies with Rob Da Costa
Running an agency can be a mixed bag of emotions. One minute you're full of elation at winning an award for a successful campaign. The next, you're dealing with a crisis of confidence or trying every trick in the book to win some new business. But there is another way. It's called the…
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Hiring Agencies with Tina Fegent
Hiring agencies is a critical task in most marketing roles. In the modern world of marketing, there are so many expert disciplines that it's tough, if not impossible, to do everything in-house. That's where the agency world comes in. Need an expert to increase your web traffic? Think search...
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Neurodivergent Teams with Nathan Whitbread
In this podcast, I explore what neurodiversity and neurodivergent traits are with Nathan Whitbread, an expert who works with employers to help them build neuro-inclusive workplaces. We look at what neurodiversity is, why it seems to be more commonplace, and what brands can/should do to enable...
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Human-Centred Marketing with Richard Hewitt
One of the primary tasks of a marketer is to understand people and to put them at the centre of your thinking. More often than not, that's your customers or prospective customers. What do they genuinely care about? What makes them choose Coca-cola over Pepsi cola, or why do they shop at Waitrose...
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Big Brand to Agency Life with Dan Ince
In marketing, you have two big career choices: work for a brand or work at an agency. The two sides of the marketing coin work closely together as partners. Well, that's what you'd believe if you read almost any agency website. The truth is often rather different. Client-side and agency-side...
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Great Client Service with Jenny Plant
Great client service and successful agencies go hand in hand. In my opinion (and I'm a client service guy), you can't run a successful agency without knowing how to handle clients. It's that simple. The problem is not every agency leader understands this and even fewer invest in training their...
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The Agency of the Future with John Bottom
What does the agency of the future look like? That's what I wanted to know from John Bottom, an experienced agency pro and a very nice chap to boot. Shortly after the credit crunch in 2008, I had the idea of launching a marketing agency built on a network model. Like many agency professionals, I...
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Thor A Rain on Dealing with Imposter Syndrome
Last summer, I met up with a talented and intelligent agency owner – let’s call her Susie. I have known and respected Susie for quite a few years, and she runs a mid-size agency in the B2B space. We were catching up on the state of her business, what was working, and what wasn’t; the usual stuff…
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Buying and Selling Agencies with Tom Lewis
A common goal for many agency founders is to grow their business to a size big enough to sell. Very few understand what this takes, let alone realise that vision. It's a tricky path, fraught with pitfalls and many terminologies to bamboozle the unwary. Fortunately, experts are on hand who know…
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Going Large with Daniel de la Cruz
Very many agency owners have a view of growing their business to a point where they can sell or hand it over to a management team. But, often, agencies reach around 15-20 people and hit a glass ceiling. They struggle to get beyond this milestone. In this conversation, Dan de la Cruz from…
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Getting Paid with Sophy Francis
When you run an agency, creative shop, or any service-based business, you will come up against a client that doesn't want to pay their invoice. It's not if but when. Sometimes you can see it coming, most times you can't. So what do you do about it when your invoices sit unpaid? What's the process...
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Christine MacKay on Agency Culture
What is agency culture? What does it mean to say there’s a great culture in a business? Is it a table tennis table and free beer on Fridays, a fancy coffee machine, or the fact your team can make toast at your expense 24/7? Maybe it’s flexible working or the open-door policy with the exec team....
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The Science of Client Relationships with Paul Phillips
There isn’t much more important in agency life than the relationships you build with your clients. And yet, building client relationships is something I have never received any formal training in. It’s just something you learn on the job. What if I tell you there’s an equation for what forms…
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Building a Remote Agency with Kathryn Strachan
The pandemic has had a dramatic impact on how we build teams. In agency land, we are challenged with a workforce that no longer expects to be tied to an office eight hours a day, five days a week. That's quite a shift. In this episode of Through the Line, I explore how to build remote teams with...
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Rayhaan Moughal on Financial Management for Agencies
Nobody goes into running agencies because they love financial management. Whatever flavour of agency you run, your first love is likely to be design or banding, and not bookkeeping, cash flow and balance sheets. But, if you're going to be successful, you will need an intimate understanding of how...
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Understanding Agency Finance with Stacey Borrow
Understanding agency finance may not be what gets you out of bed in the morning. I'd bet my kids' college fund that accounting is at the bottom of the list of what gets you excited about running your agency. But, frankly, it could hardly be more critical if you want to survive, thrive and...
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Agency Lead Gen with Christian Banach
Lead generation is one of those issues we like to talk about in agency land. We're on a constant cycle of business development because, frankly, it's how the agency world operates. Not only do we have to focus on keeping our clients happy, but for survival and ultimately growth, we also must…
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Starting Agencies and Marketing in China with Sabrina Wan
If you have ever looked at the size and the complexity of the Chinese market, you will know it's both massive, exciting and terrifying, all at the same time. Yet, the opportunity is enormous, especially for us Brits. It seems Brand Britain is a big deal for Chinese consumers. But, making it in...
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EOS and Your Agency with Tim Watson
If you run a small agency, I am prepared to bet good money you have heard someone say 'you need to work on the business and not in the business'. Am I right? I am equally confident your next question is, how? With the competing interests of clients, employees and your cash flow, it's not always...
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Marketing Marketing Agencies with Roland Gurney
Does your agency look like every other agency? Are you part of the custard soup of marketing and creative services companies? Does your messaging focus on you being award-winning, or full-service agency, or that you work with your clients as partners for the long term? If so you have a problem…
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Marketing to the Purple Pound with Martyn Sibley
Growing businesses is a journey full of learnings. Whether you are developing a publishing business, a travel brand or a marketing agency, I promise there will be plenty of lessons along the way. Just ask entrepreneur, Martyn Sibley. In this episode of Through the Line, Martyn joins me to explore...
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Agile Marketing with Zoe Merchant
In the dynamic world of marketing, change is pretty much a constant. Over the last two decades, everything has changed, except perhaps for how most of us approach the delivery of marketing programmes or projects. Enter stage left the world of agile marketing. A world in which we use data to test,...
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Get Match Fit with Dan Rhodes
There's a common belief among marketing agency entrepreneurs that when the time comes, and they have made enough money or spent enough energy on the business, they will be able to sell it. They may be thinking the likes of Omnicom, WPP, or another big agency group will snap them up, and they can...
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Battling Agency Life and Infertility with Kelly Molson
Our Beyond the Creds Deck episodes are interviews with agency founders. People who took the crazy and challenging road to fame and fortune by opening up their own marketing shop. In this edition, I talk with Kelly Molson, Co-Founder and MD of digital agency Rubber Cheese. Kelly describes her...
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Being a Leader on Social with Phil Szomszor
Ever wondered why some leaders are always in your social news feed, while others are invisible? For every Richard Branson, there are hundreds without a voice, which is a huge missed opportunity - particularly when you consider leaders are outperforming brands when it comes to social media impact....
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Cash Flow and Kids with Sophy Duarte
Running a marketing agency is easy, right? Raising a family is a walk in the park too. Well, actually that's a no on both counts. They are challenging in their own right but put them together, and you have a recipe for long hours, difficult decisions and compromise. You would have to be crazy.…
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Confident Communication with Jon Torrens
The hackneyed expression that people fear public speaking more than death is probably not far from the truth. But, being able to stand up and deliver a compelling presentation is one of the significant enablers of success. It might be selling a product, pitching an idea, reporting to the board…
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Keep Calm and Carry On for Agencies in Lockdown
During the Coronavirus lockdown in April 2020, I decided to host an online Q&A for agencies that need ideas, advice and inspiration for how to guide their agency shops through the lockdown. I invited Lena Robinson, an agency veteran from business consultancy FTSQ, to come along and add some…
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ABOUT THIS SHOW
Through the Line with Andy Bargery features interviews with leading marketing and agency professionals. Each episode aims to explore a topic related to marketing and communications performance, or the business of marketing i.e. running agencies. Through the Line is brought to you by Agency Squared. Find out more about through the Line and Agency Squared at: www.agencysquared.co.uk/thinking.Through the Line was formerly known as Techmap: Digital Marketing Podcast. However, as the topics of conversation on the podcast evolved, so did the name and branding.
HOSTED BY
Through the Line with Andy Bargery
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Frequently Asked Questions
How many episodes does Through the Line with Andy Bargery have?
Through the Line with Andy Bargery currently has 40 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Through the Line with Andy Bargery about?
Through the Line with Andy Bargery features interviews with leading marketing and agency professionals. Each episode aims to explore a topic related to marketing and communications performance, or the business of marketing i.e. running agencies. Through the Line is brought to you by Agency Squared....
How often does Through the Line with Andy Bargery release new episodes?
Through the Line with Andy Bargery has 40 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Through the Line with Andy Bargery?
You can listen to Through the Line with Andy Bargery on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Through the Line with Andy Bargery?
Through the Line with Andy Bargery is created and hosted by Through the Line with Andy Bargery.
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