Gold and silver linings: European Tour's DP World, AWS cloud deals

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Matthew Glendinning and Martin Ross join to discuss the importance of the DP World Tour’s title sponsorship renewal, alongside its new deal with AWS, plus Dubai’s links to the Tour.Joseph Perry brings back fresh insight into the NFL’s Global Markets Program from Berlin where he attended the NFL International Series match.Finally, Catherine Davies and Joseph analyse the outlook for LaLiga as it looks to extract maximum value from the domestic market for its pay-TV media rights – in competition with UC3 and its own ongoing Spanish auction.We also reflect on the marketing gold of that “icicle” kick in a snowy Canadian Premier League final, a barking mad football fan banning order in Scotland, the upcoming Ashes and dancesport rights fees!You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Matthew Glendinning, Martin Ross, Joseph PerryEditor: Lumi Lehmuskallio Sources: 1. DP World secures early European Tour extension2. AWS adds DP World Tour to PGA Tour tie-up3. Franchises, league call for patience as NFL hits Berlin4. EXCLUSIVE: LaLiga goes early with domestic tender5. El Clásico remains key as LaLiga brings forward domestic tender6. Cricket Australia strikes stopgap Ashes deal as demand in UK stalls Hosted on Acast. See acast.com/privacy for more information.