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EPISODE · May 28, 2026 · 34 MIN

Good, Better, Best

from Building Consensus · host Travis Brungardt, Brandon Jones

The three levels of offerings often cited in building and other sales processes can offer useful comparative analysis for buyers looking to make an informed decision. Unfortunately, there is an implied but unspoken statement that “Good” is adequate and the others are unnecessary upgrades. Should we abandon GBB? Find Travis & Brandon on the Web Travis’ Build Show Videos: https://buildshownetwork.com/go/travisbrungardt Travis’ Instagram: @catalystbuilt Travis’ Website: https://www.catalystbuilt.com/ Brandon’s Instagram: @bbuildsit Brandon's Website: https://www.aarowbuilding.com/projects/gilman Don't miss a single episode of Build Show content. Sign up for our newsletter.

Episode metadata supplied by the publisher feed · Published May 28, 2026

What this episode covers

The three levels of offerings often cited in building and other sales processes can offer useful comparative analysis for buyers looking to make an informed decision. Unfortunately, there is an implied but unspoken statement that “Good” is adequate and the others are unnecessary upgrades. Should we abandon GBB?

PodParley-generated summary based on available episode metadata and transcript content.

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Frequently Asked Questions

How long is this episode of Building Consensus?

This episode is 34 minutes long.

When was this Building Consensus episode published?

This episode was published on May 28, 2026.

What is this episode about?

The three levels of offerings often cited in building and other sales processes can offer useful comparative analysis for buyers looking to make an informed decision. Unfortunately, there is an implied but unspoken statement that “Good” is adequate...

Can I download this Building Consensus episode?

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