Good/Better/Best – Interview With Rande Marin

When it comes to promo sales (or really, sales in general), few methods are more successful than the classic Good/Better/Best method. To break down this “ole faithful” of sales strategies, today we’re speaking with Rande Marin, Inside Sales Manager at Next Level Apparel. We’ll hear her thoughts on why this method is so effective, which end-buyers fit into each category and which Next Level styles fit each group’s specific needs.