Goodles x Barilla | Temu Spends $962M on Fake Creators | GoPro Acquired: Pivots to Defense

Goodles takes on Barilla in the better-for-you mac and cheese fight, GoPro gets acquired and pivots to defense (with suspicious timing next to Markiplier's stake), Fortune reports 73 of the top 100 creators in Temu's $962M Meta partnership ads are likely fake, and Jake Paul's anti-fund invests in Archive. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Jimmy Kim (Co-Founder & CEO, eCom Email Marketer) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEPhil Kyprianou — Founder & CEO, Hubbvee & GothRider CoffeeWe dig into the rare dual perspective of running the agency and the brand at once — building on Shopify since 2012 (back at 42,000 merchants), the unglamorous system behind scaling GothRider to 200+ retail doors, whether chasing those doors cannibalized DTC margins, the real LTV math that made a $60 CAC still work post-iOS 14.5, and being publicly skeptical of AI-tool hype while demanding measurable 90-day outcomes.Kevin Espiritu — Founder & CEO, Epic GardeningWe dig into one of the clearest content-to-commerce flywheels in DTC — the $35,000 personal bet importing raised garden beds from Australia that turned a hobby blog into a real commerce business, the buy-not-build call acquiring Botanical Interests instead of building a private-label seed line, and doing the live math on a 10-million-person mission against 3.6M current followers.Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour.ALSO ON THE SHOW- Intelligems ships a "Buy X Get Y" feature- Drake Maye joins L.L.Bean- Shake Shack's Reese's shake- A $5K cowboy hat- Peptides for veterans- A quiet operator hits a first $500K month-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693