Google Ads Changed. Are YOU Keeping Up? (Local Service Ads Secrets Unlocked) 🤫

from Google Business Buzz · host OMG National

Join Henry Heredia, Director of Product Development, and Digital Marketing Specialist Melanie Montaagudo from OMG National as they dive into the evolving world of Google Ads and Local Service Ads. Discover how the digital marketing landscape has transformed, what clients are experiencing, and the essential strategies businesses need to stay competitive and drive profitable leads. From understanding the "pay-to-play" reality of search results to leveraging comprehensive product stacks, Henry and Melanie share expert insights for sustained growth.Chapters & Titles0:00 🚀 Welcome: Google Ads & Local Service Ads Discussion0:30 📈 The Evolving Google Ads Landscape1:09 🥊 Increased Competition & Lead Challenges2:34 💰 Pay-to-Play: Sponsored Ads on Google Search3:41 🌐 Beyond Search: Display & Retargeting Explained6:26 💸 Rising Lead Costs & Understanding ROI9:29 ✨ User Experience: Outranking Just Ad Spend12:03 ❤️ Google's Priority: User Experience is Key12:44 🛠️ The Ideal Home Service Product Stack16:14 ✅ Final Advice: Trust, Patience & Smart InvestmentGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

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How long is this episode of Google Business Buzz?

This episode is 18 minutes long.

When was this Google Business Buzz episode published?

This episode was published on October 13, 2025.

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