Google Ads Expert: Why Running Ads on a Broken Business Makes It Worse | Saif Khan

Saif Khan is a Google Ads specialist and founder of Lead Ember who focuses on helping companies turn ad spend into predictable revenue. He works exclusively with B2B businesses and has spent years watching founders make the same expensive mistakes with their marketing budgets.In this episode we get into why running ads on a broken business speeds up its death, the difference between Google Ads and every other ad platform, why most B2B businesses run ads at the wrong stage, and why you sometimes need to waste money before you can make it.0:00 Intro3:29 Who is Saif?4:57 Ads are only an amplifier13:21 B2C vs B2B19:17 Understanding google search (google is like a blind man)28:05 How much budget do I need to run ads?37:38 Shifting from video production to build a google ads agency?45:33 Managing client expectations47:48 Positioning your business53:14 AI vs Humans in ads industry59:18 Regional conflict & impact on generating demand1:06:20 Proud1:10:53 Last messageFollow Saif:Linkedin: https://www.linkedin.com/in/saif-al-jabbar-khan/Website: https://www.leadember.com/Follow Hope It Helps:Linkedin: https://www.linkedin.com/in/khaled-abuljebain/Instagram: https://www.instagram.com/hopeithelpspod/Tiktok: https://www.tiktok.com/@hopeithelpspodWebsite: www.hopeithelps.netReady to stand out? Let’s launch your podcast NOW!: https://calendly.com/hopeithelps/podcast-launch