Hope It Helps

Saif Khan is a Google Ads specialist and founder of Lead Ember who focuses on helping companies turn ad spend into predictable revenue. He works exclusively with B2B businesses and has spent years watching founders make the same expensive mistakes with their marketing budgets.In this episode we get into why running ads on a broken business speeds up its death, the difference between Google Ads and every other ad platform, why most B2B businesses run ads at the wrong stage, and why you sometimes need to waste money before you can make it.0:00 Intro3:29 Who is Saif?4:57 Ads are only an amplifier13:21 B2C vs B2B19:17 Understanding google search (google is like a blind man)28:05 How much budget do I need to run ads?37:38 Shifting from video production to build a google ads agency?45:33 Managing client expectations47:48 Positioning your business53:14 AI vs Humans in ads industry59:18 Regional conflict & impact on generating demand1:06:20 Proud1:10:53 Last messageFollow Saif:Linkedin: https://www.linkedin.com/in/saif-al-jabbar-khan/Website: https://www.leadember.com/Follow Hope It Helps:Linkedin: https://www.linkedin.com/in/khaled-abuljebain/Instagram: https://www.instagram.com/hopeithelpspod/Tiktok: https://www.tiktok.com/@hopeithelpspodWebsite: www.hopeithelps.netReady to stand out? Let’s launch your podcast NOW!: https://calendly.com/hopeithelps/podcast-launch

Vlad Sharuda is the co-founder and Head of Growth at Skrooge AI, a Dubai-based startup combining AI with human accountants to give SMEs the financial clarity that was previously only available to large corporations. In this episode we get into how to spot a bad accountant before they cost you, why most founders have a broken relationship with their numbers, what the UAE's new corporate tax really means, and why they deliberately kept humans at the centre of an AI product.Last Message: "Keep going, it's a numbers game"0:00 Intro3:01 Vlad's Story10:22 How to Avoid a Bad Accountant13:04 Why Founders Struggle With Accounting 20:19 What Is Open Banking?22:28 How to Use Accounting as a Core Business Function27:40 What Makes a Great Accountant?30:35 What Every Founder Needs to Know About Tax34:13 Why Prep Work Is the Most Underrated Part of Accounting37:58 Why Vlad Kept a Human Accountant Inside an AI Product46:20 How Skrooge is Built Around Founder Pain Points51:14 Accounting Challenges Between Big & Small Firms58:00 Raising Funding in the UAE1:04:33 Proud1:06:26 Last MessageFollow Vlad:Linkedin: https://www.linkedin.com/in/vladsharuda/Instagram: https://www.instagram.com/vsharuda/Website: https://skrooge.ai/Follow Hope It Helps:Linkedin: https://www.linkedin.com/in/khaled-abuljebain/Instagram: https://www.instagram.com/hopeithelpspod/Tiktok: https://www.tiktok.com/@hopeithelpspodWebsite: www.hopeithelps.netReady to stand out? Let’s launch your podcast NOW!: https://calendly.com/hopeithelps/podcast-launch