Google Ads Update 🚨 Is Keyword-Based Targeting DEAD?

Season 2 is finally here! 🎉 Henry and Ajay are back to break down the latest Google Ads updates and what they mean for YOUR business.In this episode, we discuss Google’s shift from keyword-based targeting to a new, audience-interest based landscape. We'll dive into:0:00 Introduction & Season 2 Welcome 👋1:00 Google Ads Privacy & Cookie Updates 🍪2:13 Why User Experience Matters for Google Ads 👍3:57 The Shift from Keywords to Audiences 🔑➡️👥7:09 What is the Google Display Network? 🌎8:00 How Consumer Behavior is Shifting in 2024 📈10:00 Why You NEED Performance Max (And An Omni-Channel Strategy) 🚀11:40 Understanding Advanced AI and Google Ads 🤖14:54 Wrap-up & Conclusion 🎬Don't get left behind! 🤯 Learn how Performance Max and an omni-channel strategy can help you reach your ideal customers across Google Search, Display, YouTube, Gmail, and more.Like, subscribe, and hit the notification bell 🔔 for more Google Business Buzz!#googleads #performancemax #digitalmarketing #marketing #advertising #omnichannel #seo #ppc #google #youtube #gmail #businessGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com