PodParley PodParley
PodParley
Google Ads Update 🚨 Is Keyword-Based Targeting DEAD? episode artwork

EPISODE · Aug 8, 2024 · 18 MIN

Google Ads Update 🚨 Is Keyword-Based Targeting DEAD?

from Google Business Buzz · host OMG National

Season 2 is finally here! 🎉 Henry and Ajay are back to break down the latest Google Ads updates and what they mean for YOUR business.In this episode, we discuss Google’s shift from keyword-based targeting to a new, audience-interest based landscape. We'll dive into:0:00 Introduction & Season 2 Welcome 👋1:00 Google Ads Privacy & Cookie Updates 🍪2:13 Why User Experience Matters for Google Ads 👍3:57 The Shift from Keywords to Audiences 🔑➡️👥7:09 What is the Google Display Network? 🌎8:00 How Consumer Behavior is Shifting in 2024 📈10:00 Why You NEED Performance Max (And An Omni-Channel Strategy) 🚀11:40 Understanding Advanced AI and Google Ads 🤖14:54 Wrap-up & Conclusion 🎬Don't get left behind! 🤯 Learn how Performance Max and an omni-channel strategy can help you reach your ideal customers across Google Search, Display, YouTube, Gmail, and more.Like, subscribe, and hit the notification bell 🔔 for more Google Business Buzz!#googleads #performancemax #digitalmarketing #marketing #advertising #omnichannel #seo #ppc #google #youtube #gmail #businessGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com

What this episode covers

Season 2 is finally here! 🎉 Henry and Ajay are back to break down the latest Google Ads updates and what they mean for YOUR business. In this episode, we discuss Google’s shift from keyword-based targeting to a new, audience-interest based landscape. We'll dive into: 0:00 Introduction & Season 2 Welcome 👋 1:00 Google Ads Privacy & Cookie Updates 🍪 2:13 Why User Experience Matters for Google Ads 👍 3:57 The Shift from Keywords to Audiences 🔑➡️👥 7:09 What is the Google Display Network? ...

NOW PLAYING

Google Ads Update 🚨 Is Keyword-Based Targeting DEAD?

0:00 18:40

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Why Live and Evergreen Models Both Fall Short

Feb 4, 2026 ·18m

Veteran Salesman: Tap Into Raw Emotion To seal The Deal | E46

Apr 22, 2025 ·32m

Introducing the Wealth Education Podcast

Feb 27, 2025 ·0m

Inclusive Entrepreneurship Advocate: Unlocking Wealth for Underserved Entrepreneurs| E45

Dec 6, 2024 ·34m

Mastering Money Management: Become Rich for The Price of Financial Literacy| E43

Sep 27, 2024 ·29m

Onstage Presence Expert: Overcome Stage Fright with Internal Drive | E44

Sep 20, 2024 ·57m

Similar Podcasts

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepreneurs The Small Business Startup School Inc. Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey.Hosted by Ola Williams—a retail entrepreneur, fintech founder, and financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways.Join us to learn, grow, and connect as we uncover the keys to business success.Let’s continue to learn together and be encouraged to keep on connecting! LIGHTS, CAMERA, SMILE! Creatives Club Media Lights, Camera, Smile, is a podcast for anyone with a dream to share something with the world, out of the overflow of themselves - be it their mind, their heart, their personalities, and much more. Each of us are alive in this moment in time, with an innate ability to have ideas and create various things to benefit both ourselves and the people around us for a reason, and here, you will find the encouragement, the inspiration, and the motivation to do just that. Hosted by Cicily, founder of Creatives Club, she dives into various topics surrounding creativity and business. Exploring entrepreneurship for creatives in a corporate reality, sharing tips and tricks in a media centered company, answering questions regarding what a creative actually is are just a few of the things discussed on this podcast. Be encouraged to create for yourself as Cicily gets vulnerable by pivoting the camera to herself for the first time.To submit questions for Cicily to answer, or have her address certain t Solving for Change MOBIA Technology Innovations Solving for Change welcomes business and technology leaders to share stories of bold business transformation within complex organizations. In an era when technology and markets are changing around businesses, the key to staying competitive is to evolve in response to those changes.  MOBIA’s Mike Reeves and Marc LeBlanc investigate business transformation, deconstructing the challenges, ambitions, and market disruptions that drive companies to embark on transformation journeys, and exploring their unique approaches to achieving meaningful outcomes.  What sparks leaders to pursue business transformation? How do they overcome the challenges along the way? What are the keys to creating enduring change?  Through in-depth conversations with business and technology leaders, Mike and Marc answer these questions and explore how businesses evolve by pulling four key transformation levers: people, process, technology, and culture. The Lee Olsen Show Lee Olsen CJF I want to help you improve all areas of your life by 3 types of podcasts!👉Blood, Sweat & Blessings-Interviews of normal people that have achieved BIG things!👉Series!!! For Love of the Horse- Brad Jackman DVM & Lee Olsen CJF, how to help your horse!👉Business Tips- Proven Life Changing Business Strategies with Lee Olsen

Frequently Asked Questions

How long is this episode of Google Business Buzz?

This episode is 18 minutes long.

When was this Google Business Buzz episode published?

This episode was published on August 8, 2024.

What is this episode about?

Season 2 is finally here! 🎉 Henry and Ajay are back to break down the latest Google Ads updates and what they mean for YOUR business.In this episode, we discuss Google’s shift from keyword-based targeting to a new, audience-interest based...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Google Business Buzz episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!