Google AI Mode Search, Apple Intelligence Updates, Google Live Search, AI Content, SEO & Google Ads

This week in search, we of course covered some Google search ranking volatility. Google Search had serving issues across Google Search, Discover and Google Lens yesterday. Google’s Sundar Pichai said AI Mode will slowly be incorporated into Google Search. Google is finally rolling out AI Mode in search for signed-out users. Apple announced updates to Apple Intelligence and Apple Visual Intelligence. Google is testing Live Search in the Google app. Google Search Console may show you some of these conversational searches. Google softened its stance on using AI to translate content. Google spoke about unrelated content and how it might impact your search traffic. Google updated its removal-based demotion system help document. Google added markup support for loyalty and member pricing. Google also dropped support for several structured data elements. Google Search Console Discover report is missing data and the API is stuck for some parameters. Microsoft is retiring Bing’s PubHub. Some Google Business Profiles are disappearing. Google local photos carousel tests showing product tags. Google Ads confirmed an issue, probably with displaying and serving ads. Google Ads is testing ads at the bottom of the local pack. Google Ads AI Max is going to all in early Q3. Google Ads is testing URL inclusion and exclusion. Google Ads asset-level Performance Max reporting to some advertisers. Google Ads updated its pausing account policy. Microsoft Advertising announced a number of changes including a new report builder. Google is looking to reduce some of its workforce across search and ad units. That was the search news this week at the Search Engine Roundtable.Sponsored by Similarweb, the all-in-one- strategic SEO software. Get clarity of the SEO landscape through competitor analysis, keyword research, rank tracking, SERP insights and more. With industry-leading traffic and keyword data, based on real user journeys, Similarweb gives SEO professionals the whole picture so they can strategize smartly and drive sustainable business growth.0:00 - Introduction0:55 - Google Calm Storm - Heated Weekend Search Volatility But Chatter Calm1:13 - Google Search Broken - Not Serving New Content1:51 - Pichai: Google AI Mode Will Be Incorporated Into The Main Search2:20 - Google Is Now Rolling Out AI Mode In The US2:45 - Apple Visual Intelligence iOS26: Screen Search With Google, ChatGPT & Apps3:18 - Live Search Being Tested In The Google Search App3:32 - Finding Conversational Style Query Data In Google Search Console4:01 - Google Softens Its Stance On Automated Translation Using AI5:10 - Google On Unrelated Content As A Search Ranking Issue5:33 - Google Search Removal-Based Demotion Systems Changes Threshold5:57 - Google Gains Markup Support For Loyalty & Membership Programs6:14 - Google Drops Support For Seven Existing Structured Data Markups6:35 - Google Search Console Discover Report Flatlining - Might Be A Reporting Bug6:54 - Google Search Console API Data Stuck Since June 3rd7:01 - Microsoft Is Retiring Bing PubHub7:17 - Reports Of Some Google Business Profiles Disappearing7:30 - Google Local Photos Testing Product Tags7:43 - Google Ads Confirms Issue - Maybe Ads Not Displaying8:00 - Google Ads At Bottom Of Google Local Map Pack8:08 - Google Ads AI Max Coming To All In Q3 20258:17 - Google Ads Tests URL Inclusions & Exclusions For Search Campaigns8:26 - Google Ads Asset-Level PMax Reporting Rolling Out To Some8:37 - Google Ads Policy Update: Individual Accounts Can Be Paused Over Manager Account Violations8:48 - Microsoft Advertising New Custom Report Builder & More8:57 - Google Looks To Reduce Search & Ad Units With Buyout Program9:12 - Conclusion