EPISODE · Mar 7, 2023 · 41 MIN
Google Analytics 4 Is The End Of Free Analytics & A/B Testing with special guest Joe Laratro, Founder of Tandem Buzz
from Deconstructing Data · host BDEX
Get ready for an exciting and informative episode of Deconstructing Data! We are thrilled to announce that our special guest for this episode is Joe Laratro, President and Founder of Tandem Digital Marketing. Join us as Joe shares his expertise on a wide range of topics, from GA4 and GA Audiences to PPC and SEO. With years of experience as a CEO, published author, and Keynote Speaker at Pubcon, Joe will provide valuable insights into custom variables for data enrichment and ad data, upcoming challenges of losing free analytics and free AB testing, and his favorite tech stack tools. In addition to the main topics, if time allows, we will also ask Joe some post-topic questions, such as what advice he would give his younger self in the industry and what tips and tricks he can share to prepare marketers for the future. Connect With Joe Laratro LinkedIn: https://www.linkedin.com/in/joelaratro/ Connect With Tandem Buzz Website: https://tandem.buzz LinkedIn: https://www.linkedin.com/company/tandem-buzz/ Don't miss out on this opportunity to learn from a true leader in the sales intelligence platform space. Tune in to Deconstructing Data on all major podcast apps, YouTube, TikTok, LinkedIn, and Twitter. If you have any questions or feedback, please feel free to reach out to us at [email protected]. Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login Timestamps: 0:00 Intro Music 0:45 Introducing Joe Laratro, Founder of Tandem 5:50 How SEO Has Changed 10:30 Challenges of Losing Free Analytics & A/B Testing 19:00 Preparing For The Transition To GA4 22:12 Best Practices for Custom Variables For Data Enrichment & Ad Data 27:47 Why Are PPC & SEO Important In Digital Marketing? 33:25 What's In Your Tech Stack? 36:20 What Advice Would You Tell Your Younger Self? 37:54 Lessons From Your Experience 40:20 Check Out Omni IQ Connect with BDEX: Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram: https://www.instagram.com/bdex_llc/ TikTok: https://www.tiktok.com/@bdex_llc Spotify: https://spoti.fi/3Yxs0x8 #DeconstructingData #Technology #Data
What this episode covers
Get ready for an exciting and informative episode of Deconstructing Data! We are thrilled to announce that our special guest for this episode is Joe Laratro, President and Founder of Tandem Digital Marketing. Join us as Joe shares his expertise on a wide range of topics, from GA4 and GA Audiences to PPC and SEO. With years of experience as a CEO, published author, and Keynote Speaker at Pubcon, Joe will provide valuable insights into custom variables for data enrichment and ad data, upcoming challenges of losing free analytics and free AB testing, and his favorite tech stack tools. In addition to the main topics, if time allows, we will also ask Joe some post-topic questions, such as what advice he would give his younger self in the industry and what tips and tricks he can share to prepare marketers for the future. Connect With Joe Laratro LinkedIn: https://www.linkedin.com/in/joelaratro/ Connect With Tandem Buzz Website: https://tandem.buzz LinkedIn: https://www.linkedin.com/company/tandem-buzz/ Don't miss out on this opportunity to learn from a true leader in the sales intelligence platform space. Tune in to Deconstructing Data on all major podcast apps, YouTube, TikTok, LinkedIn, and Twitter. If you have any questions or feedback, please feel free to reach out to us at [email protected]. Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login Timestamps: 0:00 Intro Music 0:45 Introducing Joe Laratro, Founder of Tandem 5:50 How SEO Has Changed 10:30 Challenges of Losing Free Analytics & A/B Testing 19:00 Preparing For The Transition To GA4 22:12 Best Practices for Custom Variables For Data Enrichment & Ad Data 27:47 Why Are PPC & SEO Important In Digital Marketing? 33:25 What's In Your Tech Stack? 36:20 What Advice Would You Tell Your Younger Self? 37:54 Lessons From Your Experience 40:20 Check Out Omni IQ Connect with BDEX: Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram: https://www.instagram.com/bdex_llc/ TikTok: https://www.tiktok.com/@bdex_llc Spotify: https://spoti.fi/3Yxs0x8 #DeconstructingData #Technology #Data
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Google Analytics 4 Is The End Of Free Analytics & A/B Testing with special guest Joe Laratro, Founder of Tandem Buzz
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