Google Broad Match is the New Default
from Clicks to Customers Hosted by StubGroup
When creating new Google Ads campaigns, Google might automatically opt your keywords into broad match without your knowledge. If you're using smart bidding strategies like maximize conversions or maximize conversion value, broad match is now the default which can lead to wasted ad spend. Stay informed and avoid costly mistakes with this essential Google Ads tip!
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This episode was published on September 11, 2024.
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