Google Core Update Done, Will Site Recover, AI Mode Expands, Google Ads PMax Search Terms & More

Google's March 2025 core update finished yesterday, I have a standalone video on that, so check it out. The core update caused more volatility at the tail end of the rollout. Google said there is no specific date for when a specific site may surface better in Google Search, but they will continue to make changes in 2025. Google updates its spam help document, which may convey something. Google AI Mode has expanded to more users, it was a buggy expansion. Google AI Overviews now work in several EU countries. Google is promoting AI Mode with banner ads in its search results. Google shut down AI (SGE) while browsing. Google Business Profiles is still super delayed, a Google rep confirmed but later this week, it seems Google made some progress. Google launched AI Overviews for itineraries, Google Lens tour features, Maps with screenshots and hotel price tracking. Google Merchant Center click reporting to match Google Ads in April. Google Merchant Center lost conversion data in February. Google Ads search terms report now shows PMax terms. Google Local Service Ads tests removing the Google Screened green checkmark. Google Ads different auction locations may impact CTR and impression rates. Google said removing EU publishers did not impact its search ad revenue. Bing Ads can now show in featured snippets, they call it “you might also like.” That was the search news this week at the Search Engine Roundtable.SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.0:00 - Introduction0:50 - Google March 2025 Core Update Finished Rolling Out1:23 - Google March 2025 Core Update Volatility Heats Up At Tail End Of Update1:51 - Google Search: No Specific Date For Independent Sites Surface Better3:01 - Google Goes After Spam Practices vs Spam Content - Doc Change3:52 - Google AI Mode Access Roll Out Bug? Now Fixed.4:28 - Google Expands AI Overviews To More EU Regions4:41 - Google AI (SGE) While Browsing No Longer5:01 - Google Promoting AI Mode With Banner Ad In Search Results5:19 - Google Business Profiles Appeals Still Delayed5:40 - Google Working Through Google Business Profiles Support Requests5:58 - Google AI Overviews Itinerary, Lens Tour Guide, Maps Screenshot & Track Prices6:23 - Google Merchant Center Click Reporting To Change Next Month6:47 - Google Merchant Center Conversion Data Lost & Unrecoverable In February7:12 - Google Ads Search Terms Report Gets PMax Terms7:38 - Google Local Service Ads Tests Removing Green Screened Checkmark7:59 - Google Ads Different Auctions Locations May Impact CTR & Impression Rates8:28 - Google: Removing EU News Publishers Had No Impact On Search Ad Revenue8:53 - Bing Puts Ads Within Features Snippets Named You Might Also Like9:13 - Conclusion