Google Core Updates, AI Search Leak, AI Overviews linking to Google, Assistant To Die, Bing News & More episode artwork

EPISODE · Mar 21, 2025 · 14 MIN

Google Core Updates, AI Search Leak, AI Overviews linking to Google, Assistant To Die, Bing News & More

from Search Engine Roundtable Podcast · host Barry Schwartz

Google confirmed that the volatility we saw prior to the core update was unrelated to this latest core update. I also posted status updates on the Google March 2025 core update. Google is testing AI Search features beyond the new AI Mode. Google is also testing linking its AI Overviews to its own search results. Google improves health AI Overviews, expands health knowledge panels and launches a new What People Suggest for health topics. Google is testing AI Overviews in the middle of the page. Google Assistant will be replaced by Gemini. Google dropped review counts on review starts for non-shopping search results. Google Search Console API now supports the 24-hour view. Google now updates its Googlebot JSON file daily. Google Business Profiles seems to be hijacking its restaurant booking system with Google Assistant. Martin Splitt from Google admitted if searchers don’t use your pages in the search results, when they rank, then Google may remove them. Google’s John Mueller said SEOs should stop over-focusing on tiny SEO metrics. I posted my takeaways form the Google Search Central NYC event. Microsoft’s Fabrice Canel said SEOS should focus on conversions and click values. He also confirmed schema is used in Microsoft Copilot LLMs. Bing Webmaster Tools rolled out the Copilot feature to all and also added a compare feature in the search performance reports. Bing search has buy now buttons for shopping results, and those immediately add the item to the retailer's cart and take you to the checkout page. Google Shopping Ads has a first-order discount label. Google is testing three rows of Shopping Ads. Google is testing a weird double-expand image in the ad carousels. Bing was caught serving 9 ads with only two organic results. That was the search news this week at the Search Engine Roundtable.SPONSOR: Wix Studio - Did you know the Wix Studio SEO Course is live. It covers topics like keyword research, technical SEO, local SEO, SEO reporting, link building and more. Learn more at wix.com/seo/learn/course and also check out the new LLM brand visibility tracker resource.0:00 - Introduction0:43 - Google Confirms Volatility Prior To March 2025 Core Update Was Not That Core Update1:46 - Google March Core Update Volatility Status3:03 - Google Tests AI Search Options Beyond AI Mode4:00 - Google Tests Links In AI Overviews To More Search Results4:50 - Google Expands Health Overviews & Adds What People Suggest In Search5:54 - Google Tests AI Overviews In Middle Of Search Results Page6:17 - Google Assistant To Be Replaced By Gemini6:50 - Google Drops Review Counts For Non-Shopping Results7:26 - Google Search Console API Now Supports 24-Hour Hourly View8:15 - Google Updates Googlebot's IP Addresses In JSON File Daily8:24 - Google Hijacks Restaurants Booking System Leading To No Available Reservations9:30 - Google: If Users Don't Use Your Page Search They May Be Removed10:28 - Google: Stop Over Focusing On Tiny SEO Metrics10:40 - My Takeaways From Google Search Central Live NYC 202511:38 - Microsoft Bing: SEOs Should Focus on Conversions & Click Value11:59 - Microsoft Confirms Schema Helps Its LLMs (Copilot) Understand Your Content12:44 - Bing Webmaster Tools Copilot Feature Opens Up To All12:53 - Bing Webmaster Tools Search Performance Reports Get Compare Filter13:07 - Bing Buy Now Button Goes Directly To Checkout13:29 - First Order Discount Label On Google Shopping Ads13:52 - Google Tests Three Rows Of Google Shopping Ads14:05 - Google Ads Images Double Expand Swipe Carousel14:17 - Microsoft Tests 9 Ads & Only One Free Search Results On Same Page14:34 - Conclusion 

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Google Core Updates, AI Search Leak, AI Overviews linking to Google, Assistant To Die, Bing News & More

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