Google December Core Update Done, Spam Update Starts, Google Ranking Exploit Leaked, Google Tests Double Serving Ads & More

Google has finished rolling out the December 2024 core update, it finished super fast and was incredibly volatile. The volatility started over the weekend but lasted throughout the whole update. Google then released the December 2024 spam update. Mark Williams-Cook leaked a Google search ranking exploit through endpoints. Forbes cut ties with its freelancers over Google’s site reputation abuse policy. Google said it will treat sites within sites to tackle that sire reputation abuse policy stuff. Google’s John Mueller said disavowing toxic links is a billable waste of time. Google is actually testing double serving ads in its search results. Google Merchant Center has a new promotion type for first orders. Google Maps has a weird bug with some Business Profile listings. There is a new study on the removal of reviews in Google Maps. Google Search will soon get AI mode. Google Search is testing attach a file to your query. Google Search is testing richer carousels for things to do searches. Google Search is testing a shadow on hover of search results. Google is testing research more for articles. OpenAI opened up its ChatGPT Search to all logged in users. Google posted its Hanukkah decorations. That was the search news this week at the Search Engine Roundtable. SPONSOR: Wix Studio - Did you know the Wix Studio SEO Course is live. It covers topics like keyword research, technical SEO, local SEO, SEO reporting, link building and more. Learn more at wix.com/seo/learn/course and also check out the new LLM brand visibility tracker resource. 0:00 - Introduction 0:53 - Google December 2024 Core Update Fast & Furiously Finished Rolling Out 1:51 - Google December 2024 Core Update Landed & It's Big 2:12 - Google December 2024 Spam Update Rollout Shocks Before Holidays 2:59 - Video On Google Exploit With End Points Reveal Interesting Ranking Signals 3:43 - Forbes Fires Freelancers Over Google's Site Reputation Abuse Policy 4:22 - Google Site Reputation Abuse: Treating Some Sites Within A Site 4:59 - Google: Disavowing Toxic Links Is A Billable Waste Of Time 5:12 - Google Ads Tests Double Serving Ads From Same Advertiser On Same Page 5:51 - New Google Merchant Center Promotion For First Order Discount 6:06 - Broken Google Maps Business Profile Listings 6:31 - Study On Removal Of Google Local Reviews 6:56 - Google Search To Gain AI Mode 7:29 - Google Search Tests Attach File To Ask About A File 7:43 - Google Search Tests Rich Things To Do Image Carousel 7:55 - Google Search Shadow On Hover Of Search Results 8:09 - Google Search Research More Articles Section 8:20 - OpenAI Opens ChatGPT Search To All Logged In Users 8:40 - Google Hanukkah Decorations Are Live For 2024 8:47 - Conclusion