Google Degrades EU Search Quality, Losing Faith In Your Site, AI Mode Match Types & Google Maps Photo Scams

This week we covered how Google said it launched its biggest reduction in search quality in Europe over the DMA laws. Google also posted a document on the regional differences with the Google Search experiences. Google confirmed there was a temporary indexing reporting bug in Search Console. Google can lose faith in your website when you use programmatic SEO. Google said there is no absolute right when it comes to SEO. Google said the old position of 1 through 10 is hard to map for site owners. We have a new Google ranking factors survey from the industry. Almost 100% of the people also ask results are powered by AI Overviews. Google is testing thinner citation panels for AI Overviews. Google AI Overviews gets a character counter tool. Google Ads is offering ad credits, then revoked them only after the credits are spent. Google Ads is rolling out the new AI dashboard for some advertisers. Google is testing serving ads with restrictive match types in AI Mode. Google Ads added local customer optimization and store sales in data manager. Google Ads beta for budget oe bidding targets for search campaigns. Google Shopping Ads is showing the number of sold last week label and X days left on the sale label. Google Shopping Ads may have a reverse crocodile effect for AI Overviews. Google Merchant Center AI Performance report gets AI search intent, terms and attribution. Google Maps phone number scams seem scary. Google Business Profiles is missing data from September, so far. Apple said Siri handles 2.5 billion requests daily. That was the search news this week at the Search Engine Roundtable.Sponsor: This video is sponsored by Ahrefs. Ahrefs Custom Prompts lets you track the exact questions you care about - daily, across AI Overviews, ChatGPT, Gemini, Perplexity, and Copilot –and see whether you get mentioned, or your competitor does. It's included in Ahrefs Lite and up, make sure to check it out.0:00 - Introduction1:08 - Google: EU DMA Changes Resulted In Largest Reduction In Search Quality2:37 - Regional Differences In Google Search Experience Documentation3:10 - Google Confirmed Indexing Reporting Bug From Yesterday As Short Blip3:46 - Google Can Lose Faith In Sites Based On Low Value Programmatic SEO4:32 - Google: Sometimes There Is No Absolute Right Answer For SEO5:09 - Google: The Old Position 1-10 Is Hard To Map For Site Owners5:48 - Google Ranking Factors Survey: Content & Backlinks Most Important6:34 - Almost 100% Of People Also Ask Results Are Answered By Google AI Overviews7:06 - Google Tests Thinner AI Overview Citations Panel7:30 - Google AI Overviews Get A Character Counter Tool8:28 - Bait & Switch: Google Ads Revoking Credits After Advertisers Spend Them9:33 - Google Ads AI Dashboards Live For Some Advertisers9:46 - Google Ads Tests Serving Search Ads With Restrictive Match Types In AI Mode10:17 - Google Ads Local Customer Optimization & Store Sales In Data Manager10:43 - Google Ads Beta Experiment: Budget Or Bidding Targets For Search Campaigns11:11 - Google Shopping Ads With Number Sold Last Week11:29 - Google Shopping Ads X Days Left Attribute On Sponsored Ads11:42 - Google Shopping Ads Have A Reverse Crocodile Effect With AI Overviews12:28 - Google Merchant Center AI Performance: AI Search Intent, Terms & Attribution12:45 - Google Maps Phone Number in Photo Scam14 00 - September Data In Google Business Profiles Insights Missing14:11 - Apple: 2.5 Billion Siri Requests Every Day15:05 - Conclusion