Google Doesn't Need Zillow Anymore. How AI Is About to Change Real Estate Forever

from Dishin' Dirt with Gary Pickren · host Gary Pickren

Send us Fan MailIs Google about to change real estate forever?For years, Zillow, Realtor.com, Homes.com, and brokerage websites have dominated the home search experience. But what happens when Google stops being a search engine and starts becoming an AI-powered real estate advisor?In this episode, we explore one of the biggest "what if" scenarios in real estate: What if Google bought Zillow? More importantly, does Google even need Zillow anymore?We dive into Google's AI platform NotebookLM, how artificial intelligence is transforming online search, and why many experts believe the future of the internet is moving from "search results" to direct answers. If buyers can simply ask AI where to live, what house to buy, which neighborhood fits their lifestyle, and which agent to hire, what happens to Zillow, Realtor.com, brokerages, and traditional lead generation?In this episode we discuss:• What Google NotebookLM is and why it matters• How AI is changing the future of search• Why Google may be entering the real estate business• Whether Google could realistically acquire Zillow• How a Google-Zillow combination would impact agents and brokerages• What happens to Realtor.com, Homes.com, and other portals• The future of lead generation and online marketing• Whether federal regulators would block a Google-Zillow merger on antitrust grounds• Why the biggest threat may not be AI replacing agents—but AI replacing portalsWhether you're a real estate agent, broker, lender, investor, or simply curious about the future of technology and housing, this conversation will help you understand where the industry may be headed next.What do you think? Will Google eventually become the dominant platform in real estate? Let us know in the comments.Don't forget to like us and share us!Gary* Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.

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This episode was published on June 25, 2026.

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