EPISODE · Mar 10, 2023 · 12 MIN
Google Feb Product Review Update Done, New Google Desktop Search Design, Discover & Helpful Content Update, Bard & Bing Chat And More…
from Search Engine Roundtable Podcast · host Barry Schwartz
It’s time for the SEO video recap; in this episode, I talk about how the February 2023 Google product reviews update finished rolling out on March 7th. I spoke about more flutters we saw this past weekend with the Google Search results. Google has launched the new sitename, favicon, and sponsored ad label for desktop search results. Google flip-flopped again on Google Discover, being impacted by the helpful content update. Google reminded its employees that Bard is not Search. Bing Chat is working on saving chats, improving language support, and sharing some stats on its growth. Bing Chat also has answer cards and is now showing some referral data for analytics. Google spoke about a site with a long history of spamming. Google double downed on not using the link disavow tool. Google Ads performance max for travel goals is rolling out globally. Google Local Service Ads added tons of new service types. Google updated its review guidelines for personal information and fake engagement. Google launched the blue highlights for featured snippets. Google has local results in the Google Explore feature. Google Search is testing alternatives to people also ask. Google launched a more datasets button. Google Trends has a new look. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable. Sponsored by Rank Ranger, the all-in-one- professional SEO software. Rank Ranger is a comprehensive SEO platform that allows you to grow your business with data and analytics. It offers valuable insights through advanced rank tracking, including above-the-fold tracking, Organic Share of Voice reporting, actionable SERP feature data, and SERP analysis tools. 0:00 - Introduction 1:10 - Google February 2023 Product Reviews Update Done Rolling Out 1:55 - Google Search Ranking Fluctuations Continue Through The Past Weekend 2:30 - Google Sitename, Favicon & Sponsored Label Live On Desktop (Not Just Mobile) 3:24 - Google Now Says Google Discover Impacted By The Helpful Content Update Since October 2022 5:22 - Google Reminds Employees: "Bard Is Not Search" 6:35 - Microsoft Bing Working On Saving Chats & More Features 7:17 - Bing Chat Also Has Answer Cards, In Addition To News, Shopping, Local... 7:36 - Bing Chat Showing Unique Referrer In Edge Sidebar For Analytics 8:07 - Google On A Site With A Long History Of Spamming - Can It Rank Again? 8:58 - Google Double Downs On Not Using Link Disavow Files In A Bigger Way 9:39 - Google Ads Performance Max For Travel Goals Available Globally Soon 10:02 - Google Local Service Ads Gains More Service Types 10:22 - Google Updates Reviews Guidelines For Personal Information & Fake Engagement 11:05 - Google Blue Highlights In Featured Snippets Live 11:26 - Google Explore In Search Adds Local Results 11:52 - Google Search Tests More To Ask & Other Alternatives Of People Also Ask? 12:11 - Google Datasets Search Results Now With More Button 12:28 - Google Trends Has A New Look For 2023 12:41 - Conclusion
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Google Feb Product Review Update Done, New Google Desktop Search Design, Discover & Helpful Content Update, Bard & Bing Chat And More…
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