Google 廣告常見錯誤系列 (三)：沒裝「轉化追蹤」就投廣告？Agency 揭秘 PMax 淪為預算黑洞的真相。

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This episode is 15 minutes long.

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This episode was published on April 12, 2026.

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from Marketing Forward 未來市野 · host IG: marketingforwardpodcast

Send us Fan Mail 【核心觀點】沒裝轉化追蹤 (Conversion Tracking) 就投廣告，就像在黑夜裡盲目開車，憑感覺感受廣告做得好不好。本集作為系列結尾，要帶你拆解為何缺乏數據支撐的 PMax 廣告只會讓你白白燒錢。【內容精華】營銷的靈魂：什麼是「轉化」？為什麼我們建議沒裝好追蹤的企業應立即暫停廣告，以免數據流失。 PMax 的誤區：揭秘為什麼在不了解 PMax 運作邏輯的情況下，盲目聽從 Google 代表建議開啟廣告是種危險行為。 AI 學習的肥料：為什麼你的帳戶需要累積足夠數據，PMax 才能真正在 YouTube 或 Gmail 幫你精準找客？預約諮詢： https://calendly.com/leveragingdigitalhk/30min 了解我們： https://leveraging-digital.com/

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Google 廣告常見錯誤系列 (三)：沒裝「轉化追蹤」就投廣告？Agency 揭秘 PMax 淪為預算黑洞的真相。

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