Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks episode artwork

EPISODE · Jul 11, 2025 · 11 MIN

Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

from Search Engine Roundtable Podcast · host Barry Schwartz

This week we covered the ongoing Google June 2025 core update and how we are finally seeing some recoveries with the past helpful content updates, and some core updates. Google Search Console’s performance report might have a bug with the average position. Google Search Console added a discussion forums search appearance filter. A new study shows AI-generated content ranks fine in Google Search but please be careful with it. Cloudflare said they will get Google to give us a way to block our content from AI Overviews. Google Search expanded AI Mode fully in India. Google AI Mode should also work with Workspace accounts. Google AI Mode shows very different searches on each query. Google AI Mode is giving you suggestions for follow-up questions. Google Ads defends the hidden search terms. PPCers are noticing a decline in ads clicks from search. Google Ads Editor rolled out version 2.10, kind of. Google keyword planner tool has a new update for more regional reporting. Was there a Google local update or is it bad data from Google Business Profiles. Google Business Profiles dropped the utility bill for evidence for an appeal. Google business Profiles revivification increases after suspension. That was the search news this week at the Search Engine Roundtable.Sponsored by Similarweb, the all-in-one- strategic SEO software. They've just launched a new AI Visibility tool together with their AI Traffic insights, it gives a full picture of how AI is reshaping the landscape and who’s winning.0:00 - Introduction0:53 - Google June 2025 Core Update Leading To Some Partial HCU Recoveries2:05 - Google Search Console Performance Report Average Position Bug?2:44 - New Google Search Console Discussion Forum Search Appearance Filter3:08 - Be Careful With Google When Publishing AI Content4:08 - Cloudflare: We Will Get Google To Provide A Way To Block AI Overviews5:10 - Google Search Rolls Out AI Mode In India Without Labs5:25 - Google Says AI Mode Rolling Out To Workspace Accounts5:44 - Google AI Mode Comes To Circle to Search and Lens6:05 - Google AI Mode Shows Different Sources For The Same Query6:40 - Google AI Mode Follow Up Questions With Suggestions7:01 - Google Ads Defends Hidden Search Terms As Solely Privacy Driven8:21 - Google Ads Generating Fewer Clicks? Why?9:17 - Google Ads Editor Version 2.10 Is Out With 20 New Features9:37 - Google Keyword Planner Update Gives Breakdown By By City, Region & Device/Platform9:53 - Google Local & Business Profiles Drops June 25th - Reporting Glitch?10:25 - Google Business Profiles Drops Utility Bill As Evidence For Appeal10:37 - Google Business Profiles Reverification After Suspensions Increasing?11:00 - Conclusion 

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Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

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