Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

This week, we finally had an official Google update, the June 2025 core update, which seemed to have kicked in on July 2nd. We also had an unconfirmed update on June 28th, days before the core update was announced. Google Search Console updated its Insights report. Google promoted AI Mode with an animated not Google Doodle. Google is testing AI Mode in Chrome. A study from Similarweb shows that clicks from Google dropped 13 percentage points since the launch of AI Overviews a year ago. I posted the monthly Google webmaster report. Bing placed the Copilot Search tab at the beginning of all tabs. Google Ads has a new broad match experiment testing. Google Ads AI Max is a search match type. Microsoft removed over one billion ads and 475,000 advertiser accounts. Microsoft Advertising will do away with TCPA and TROAS. Google AdSense will fill empty in page ads with contextual relevant suggestions, by default, in 30 days. Microsoft is laying off 9,000 jobs. And Cloudflare announced it will block AI crawlers by default and offer a Pay Per Crawl initiative. That was the search news this week at the Search Engine Roundtable.Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.0:00 - Introduction 0:47 - Google June 2025 Core Update Is Rolling Out - What We're Seeing So Far1:36 - Google June 2025 Core Update Volatility Just Began - Do You See It?2:39 - Heated Google Search Ranking Volatility On Saturday June 28th3:38 - New Google Search Console Insights Report4:36 - Google Promotes AI Mode With Animated Google Doodle5:21 - Google Tests AI Mode In Chrome Search Bar (Desktop & Android)5:35 - Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews6:16 - July 2025 Google Webmaster Report6:29 - Bing Places Copilot Search As First Tab & Replaces All With Web7:17 - New Google Ads Broad Match Experiments Testing7:42 - New Google Ads AI Max Search Match Type8:02 - Microsoft Removed Over One Billion Ads & 475,000 Advertiser Accounts8:33 - Microsoft Advertising Target CPA and Target ROAS Going Away On August 4th9:03 - New Google AdSense Fill Empty In-Page Ads9:43 - Microsoft Laying Off 9,000 Employees - 4% Of Workforce10:01 - Cloudflare To Block AI Crawlers By Default & Pay Per Crawl Model10:46 - Conclusion