Google Just Changed SEO Forever! The Big SEO News From Google I/O | Search with Candour with Mark Williams-Cook

Jack Chambers-Ward and Mark Williams-Cook explore all the latest updates from Google I/O 2025. There were some HUGE announcements, including AI mode, personalisation in search, and agentic search.The discussion also covers the challenges of tracking traffic from AI Mode, ads in AI Overviews and AI Mode on ad revenue, and the future of content creation for informational websites. Plus, we answer listener questions and discuss reactions from across the SEO industry.Chapters00:00 Introduction00:16 Google IO Highlights and Initial Reactions01:03 AI Mode launches in the US03:34 Challenges and Opportunities with AI Mode06:13 The Future of Rank Tracking and Personalisation09:19 AI Agents coming to Google Search14:54 Ads in AI Mode and AI Overviews19:44 Deep Search and Content Visualisation25:40 Q&A: How are you tracking AI traffic? How are you communicating with clients?31:48 Q&A: Do you think that PAA questions will mirror prompts in the future will alsoasked.com pick these up?33:54 Q&A: How do you think websites whose business model depends on informational content will survive?42:24 Q&A: How can we navigate this time where execs must focus less on falling traffic & conversions?43:46 Q&A: What is happening to our understanding of the user? Will we only need to understand how AI reasons, not humans?50:13 Ashley Segura’s reaction to Google I/O51:03 Tamara Novitović’s reaction to Google I/O52:36 Sam Torres’s reaction to Google I/O54:21 Final Thoughts and Future DiscussionsLinkshttps://youtu.be/bDVpI23q8Zg?si=hWf-BqZOyB46Av_Mhttps://ahrefs.com/blog/google-ai-mode-is-here-but-you-cant-track-it-properly/ https://www.linkedin.com/posts/ashley-segura_googleio-googleio-contentstrategy-activity-7330977072435077120-C5xr https://www.linkedin.com/posts/tamara-novitovic_seo-bazoom-linkbuilding-activity-7330938839110258688-xbRchttps://www.linkedin.com/posts/samantha-torres-seo_googles-announcement-for-ai-mode-as-a-user-activity-7331052950104018944-qhJr