Google LSA Migration: What Contractors Need to Know

Your Google Local Services Ads dashboard is about to disappear - and if you're not paying attention, your budget and bidding get rebuilt without you. In this episode, we break down exactly what Google's LSA-to-Google-Ads migration changes, when it hits different trades, and what contractors need to do to avoid getting caught off guard. Why the shift from weekly to daily budgets changes how contractors manage ad spend What happens now that manual bidding and vertical-level Target CPA are being deprecated The exact migration timeline for plumbing, HVAC, electrical, and other trades starting in August 2026 The most common mistakes contractors make during a platform migration like this one What stays the same, including the Google Verified badge and the pay-per-lead pricing model Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/google-local-services-ads-migration-2026 --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.