PODCAST · business
Contractor Marketing Tips And Tricks
by Footbridge Media
"Contractor Marketing Tips & Tricks" is a podcast by Footbridge Media - a marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you. We offer practical marketing and business development advice for small businesses in the construction space - to help them to grow and develop their own presence. Our goal is that your business can be successful and attract customers without being overly dependent on only buying leads or any single lead stream.Your Success Is Our Business. Hosted by Chris Lonergan
Episodes
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Add $10K-$20K a Month With the Leads You Already Have
Good leads coming in, and your revenue still isn't where it should be? The problem probably isn't your marketing. In this episode, we break down one of the most common mistakes contractors make when ROI feels flat: chasing more leads when the real leak is in how those leads get closed. He walks...
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AI Chat for Contractor Websites: Capture Every Lead 24/7
Somebody lands on your website at nine at night with a real question, and your site has nothing to say back. So they leave, and someone else who's willing to answer gets the lead. We break down why passive lead tools like contact forms and "Request a Quote" buttons quietly lose contractors...
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Where Your Home Services Business Leaks Money
Most contractors think their business isn't more profitable because of a big mistake. It's not one mistake. It's ten small decisions you've never gone back and checked. In this episode, we breaks down the four categories where money is leaking out of a growing contracting business, and the one...
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Your Happy Customers Aren't Referring You - Here's Why
Your happy customers say they'd refer you. Most of them never actually do. That gap is costing you the cheapest, warmest leads you'll ever get. In this episode, we break down the research behind why satisfied customers stop short of referring a contractor, why rewards programs alone don't fix it,...
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The AI Mistake That Can Actually Hurt Your Business
The riskiest thing AI hands you is not a bad answer. A bad answer you catch in four seconds. A good looking one goes live, and then it sits on your website doing something you never checked. In this episode, we break down why most contractors are worried about the wrong AI risk entirely, and what...
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Google LSA Migration: What Contractors Need to Know
Your Google Local Services Ads dashboard is about to disappear - and if you're not paying attention, your budget and bidding get rebuilt without you. In this episode, we break down exactly what Google's LSA-to-Google-Ads migration changes, when it hits different trades, and what contractors need…
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Why Isn't My Marketing Generating Calls?
You redesigned the website. You ran the ad. The phone still isn't ringing the way it should - and it's not because the marketing is broken. In this episode, we walk through the three places contractors almost never look when their marketing stops converting, and why fixing the website again…
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Should You Let AI Manage Your Google Business Profile?
Google just made it possible to hand your entire Google Business Profile to an AI with one tap. What they left out is the part that can quietly make you disappear from search. In this episode, we break down Google's June 2026 rollout that connects your Business Profile to Gemini - what it does,...
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AI Tools for Contractors: Where to Start
You're great at your trade. But if you don't know where AI actually fits into your business, you're either overspending on the wrong tools or leaving real money on the table every single day. In this episode, we break down the five specific places a home service business can plug AI in right now,...
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Why Your Google Business Profile Stopped Getting Calls
Your phone used to ring off the map, and lately it just rings less. You blame the season, the economy, the market. The real reason might be a free tool you set up years ago and never touched again. In this episode, we break down why a Google Business Profile that goes slides down the local map in...
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AI Search Tips for Contractors: Why Social Posting Matters
Your phone is still ringing, so the dead Facebook page hasn't felt like a problem. That's about to change, and it's not for the reason you'd think. In this episode, we break down how AI search engines like ChatGPT, Perplexity, and Google AI Overviews are reading contractors' social media activity...
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Instagram for Home Services Companies In 2026
Posted for a month, got zero calls, and figured Instagram just doesn't work for contractors? You quit right before it was about to start paying off. In this episode, we break down why Instagram runs on a completely different timeline than the rest of your marketing, sharing an example homeowner...
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YouTube Marketing for Contractors: How to Get Started
Most contractors won't get on camera. They don't have time, they don't know what to film, and they're convinced it's for influencers - not tradespeople. That's exactly why the platform is wide open for the ones who show up anyway. In this episode, we break down why YouTube is a search engine…
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AI Search for Contractors: Get Found and Get Called
45% of homeowners are now using AI to find their next contractor. 78% of local contractors are completely invisible when they do. In this episode, we break down what AI generative search actually looks like from a homeowner's perspective, which AI tools are driving local service searches right…
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Contractor Website Not Converting: What to Fix
You paid for a great-looking website. So why isn't the phone ringing? In this episode, we break down the difference between a website that looks professional and one that actually generates calls - and walks through the specific things a high-converting contractor site does differently, including...
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Your Phone Is Losing Jobs Your Marketing Already Paid For
Your marketing is working. Your phone isn't. And every unanswered call is a job your ad budget already paid to bring in. In this episode, Chris breaks down why missed calls are the single biggest leak in most contractors' marketing budgets - and walks through the specific system changes that fix...
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The 3-Postcard Jobsite Neighbor Campaign
You finished the job. Packed the truck. Drove away. And left 50 warm leads standing on the same block. In this episode, we walk through the 3-postcard direct mail sequence that turns every completed job into a neighborhood campaign. Each drop has a specific job to do - and together, they produce…
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New Google AI Optimization Guidelines: What Contractors Need To Know
Someone is probably trying to sell you an AI search optimization package right now - and most of what they're pitching, Google has officially said you don't need. In this episode, we break down Google's newly published official guide on AI search optimization, separating the tactics worth your...
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Is This Google Experiment Pulling Your Social Media Into Your Google Business Profile?
Your Google Business Profile used to be a static listing. Google is turning it into a live feed - and if your social accounts are quiet, your listing may look the same way. In this episode, we break down what appears to be an early Google test that's surfacing social media activity directly on...
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Get More Backlinks: Backlink Sources That Move Rankings for Home Service Pros
You've probably been pitched "100 backlinks for $99." Some of those links aren't just worthless - they're actively pulling your local rankings down. In this episode, we break down the backlink sources that actually work for contractors - the ones tied to real businesses, real relationships, and...
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Jobsite Marketing: How Contractors Win More Local Leads
Your truck is already parked there. Your crew is already on-site. The neighbors are already watching. Most contractors pack up and leave without doing a thing about it. In this episode, we break down jobsite marketing - the deliberate practice of turning every active project into a local...
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Scaling Past $1M: What Contractors Must Change
Hitting $1 million in revenue should feel like a turning point. For most contractors, it feels like a trap - more work, more overhead, more chaos, and somehow less control than when they were half that size. In this episode, we walk through why the approach that gets contractors to $1 million…
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People Are Talking About You: Reviews Are a Necessary Evil
There are generally two types of contractors when it comes to talking about online reviews. "I don't feel comfortable asking for reviews..." "I hate Yelp, so all online reviews are useless" Regardless of your team affiliation, it's time to take a step back and look at the big picture. It doesn't...
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Google Review Extortion Scam - How To Deal With It
This is becoming more common for contractors and home service businesses. What looks like a random bad review is often part of a coordinated effort designed to pressure you into reacting. If you're getting fake Google reviews and someone is asking you to pay to remove them, you're dealing with a...
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Why a "Text Message" Button on Google Could Win You More Leads Than Ranking #1
Ranking #1 on Google doesn't guarantee you the lead anymore. If a competitor makes it easier for a customer to reach them - like offering a simple text message option - they can win the job before your phone ever rings. As Google pushes more instant-contact features into search results, the real...
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How Contractors Are Using ChatGPT Wrong - And How To Fix It
There's a pattern we're seeing right now with contractors using AI tools like ChatGPT - and it's not helping their marketing. In a lot of cases, it's actually slowing things down. Not because AI is bad. Far from it. The issue is how it's being used. Generic inputs are leading to generic outputs....
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On the Cheap: 6 Low Cost Contractor Marketing Ideas
Managing the money behind a business is tough. Employees, equipment, and the overhead operational cost of your business has to be met every day before you can pay yourself. So, while we know that adding more money to well-planned marketing will help to improve your business, it's hard to part…
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Sitting Is Killing Your Contracting Business
Most contractors aren't struggling because they're not working hard. They're struggling because they're stuck. Not physically stuck - but mentally stuck in planning mode, tweaking mode, "getting ready" mode. And while it feels productive, it's quietly holding your business back from real growth....
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The Friendly Neighborhood Contractor Method
There was a time when every neighborhood had one contractor everyone trusted. The roofer everyone called after a storm. The plumber whose number everyone had saved in their phone. The remodeler who seemed to work on half the houses on the block. Those contractors didn’t just run a business. They...
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How to Get 2026 Business from 2025 Clients
Most contractors are so focused on getting new leads that they forget how much easier it is to keep the customers they already have. And that is often the difference between a busy business and a sustainable one. You already did the hard part. You earned the call. You won the job. You completed…
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Customer Retention: The Most Overlooked Marketing Tool Contractors Already Have
Most contractors obsess over getting new leads... and completely ignore the goldmine sitting in their past customer list. In this episode, we break down why customer retention is one of the most overlooked profit drivers in a contracting business - and how small, intentional follow-up systems can...
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The 7 Things Costing Contractors Their Next Job
You worked hard to get that lead. You showed up on time. You did solid work. You got paid. But then you thought you were done. Most contractors waste the biggest opportunity sitting right in front of them every time they complete a job. The job isn't just revenue. It's momentum to grow your...
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Google's "Online Estimates" Filter Could Be Costing Contractors Leads
Google is quietly releasing a new local search feature called the "Online Estimates" filter, and it could seriously impact how contractors show up in search results.This isn't a ranking update or an ad change - it's a search filter that prioritizes businesses offering visible pricing, cost…
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Google Business Profile Scam Call Warning
It starts with a phone call: "We're having an urgent issue with the keywords on your Google Business Listing, and we'd like to get this fixed before the end of the day…" Sounds legit, right? But here's the truth: Google will never call you like that. And this common scam is tricking contractors…
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When Is the Best Time to Ask a Customer for a Review? (And When to Avoid It)
Most contractors know they should be asking for reviews. But knowing when to ask - and when not to - is the difference between a five-star reputation and a silent customer base. If you're asking too soon, too late, or without context, you're missing the moment when your customer is most likely to...
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Answer Engine Optimization for Contractors: How to Get Your Business Featured by AI with AEO
Think people are finding your website on Google like they used to? Think again. AI answer engines are changing how homeowners get information - and if your business isn't showing up in those answers, you're already falling behind. Full text associated with this episode:...
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Postcards Aren't Dead: Why Contractor Postcard Marketing Still Works (If You Do It Right)
If you've tried postcard marketing and walked away thinking it doesn't work, it's probably not the postcard's fault. It's the strategy behind it. Postcards still work - but only if you're doing them right. Postcards aren’t outdated. Lazy postcard strategy is. Full text associated with this…
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2026 Contractor Business Growth Checklist
Most contractors don't lose jobs because they're bad at their trade. They lose them because they didn't prepare in January. Let's review a checklist of the things contractors should be doing before demand ramps up - starting with the biggest shift most contractors are still underestimating…
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AI and SEO for Contractors - What You Need To Know
AI isn’t just some futuristic buzzword anymore – it’s actively changing how people search online. If you’re a contractor trying to win more leads, the way your business shows up in search results is already being shaped by tools like ChatGPT, Gemini, Perplexity, and Claude. And here’s the truth…
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GEO vs SEO - Generative Engine Optimization for Home Service Companies
Imagine a homeowner asks ChatGPT, "Who's the best HVAC company near me?" If your business doesn't get mentioned, you've lost that lead-before you even had a shot at it. That's not a futuristic 'what if.' That's how AI-driven search is already working today. Enter Generative Engine Optimization…
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How to Get Your Google Business Profile Reverified Without Losing Leads
If you log into your Google Business Profile and suddenly see a big red banner saying your business needs to be reverified… you're not alone. More and more home service businesses are getting caught up in Google's reverification sweeps. And if you're like most contractors, your Google Business...
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What Smart Contractors Do During the Slow Season
If you're in the trades, you already know winter can feel like business is frozen. But what if the slow season was actually the best time to leap ahead of your competitors? While most contractors wait for the phone to ring again, the smart ones treat the off-season like a launchpad. This is the...
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The Time Trapped Contractor
Feeling like you're working non-stop but still falling behind? You're not alone - and you're not doing anything wrong. You're just stuck in the Time Trap. Let's breaks down why so many contractors find themselves constantly busy but barely making progress. From doing everything yourself to…
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2026 Contractor Marketing Strategy Guide
The contractor marketing world is shifting fast. Homeowners are searching with AI. Tracking tools are getting gutted by privacy changes. And attention spans? Shorter than ever. If you're still following the same plan you were in 2020, you're not just behind-you're invisible. But the contractors…
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How to Recover a Suspended Google Business Profile: A Step-By-Step Guide For Home Service Companies
If you get an email or a GBP dashboard alert that your Google Business Profile has been suspended due to a policy violation, the first step is to stop clicking and take a breath. Potentially losing your Google Business Profile can be a major problem for home service pros. It can represent a major...
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Sending Holiday Cards Is Smart Marketing For Contractors
Marketing isn't always about the hard sell. Sometimes it's the little gestures that build the strongest connections. For contractors and home service professionals, sending a holiday card might feel old school - but it's one of the easiest ways to make a lasting impression. A simple card in the...
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Google Is Replacing Part Of GBP With AI
Google is shutting down part of your Google Business Profile. If you've ever used the Q&A section in your GBP (or had customers do it), things are about to change. As of November 2025, Google has officially discontinued the My Business Q&A API. This means 3rd-party tools and software will no…
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Show & Sell: Simple Home Service Marketing Content Ideas from Real Jobs
You're already doing the best marketing every single day - just need to document it. Let's talk about how the work you're already doing could land your next three jobs. The jobs you're already doing are your best marketing tool. When you do it right, you'll have something you can share that could...
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Home Services Local SEO 2026: What Contractors Need to Know Now
What's coming next in local SEO? If 2025 has taught us anything, it's that change is no longer gradual - it's accelerating. As we head into 2026, contractors need to start thinking ahead, not playing catch-up. In this episode, we'll cover 3 key predictions for how local SEO will evolve and how…
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Your Competitors Aren't Better Than You – They Just Stopped Doing THIS
You're not behind because you're not good at what you do. You're behind because you're trying to do everything yourself. Your top competitors aren't better contractors – they just stopped doing it all on their own. And that's the real separator in today's home service world. The ones who scale…
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ABOUT THIS SHOW
"Contractor Marketing Tips & Tricks" is a podcast by Footbridge Media - a marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you. We offer practical marketing and business development advice for small businesses in the construction space - to help them to grow and develop their own presence. Our goal is that your business can be successful and attract customers without being overly dependent on only buying leads or any single lead stream.Your Success Is Our Business. Hosted by Chris Lonergan
HOSTED BY
Footbridge Media
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Frequently Asked Questions
How many episodes does Contractor Marketing Tips And Tricks have?
Contractor Marketing Tips And Tricks currently has 111 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Contractor Marketing Tips And Tricks about?
"Contractor Marketing Tips & Tricks" is a podcast by Footbridge Media - a marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you. We offer practical marketing and business development advice for small businesses in the construction...
How often does Contractor Marketing Tips And Tricks release new episodes?
Contractor Marketing Tips And Tricks publishes regularly with 111 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Contractor Marketing Tips And Tricks?
You can listen to Contractor Marketing Tips And Tricks on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Contractor Marketing Tips And Tricks?
Contractor Marketing Tips And Tricks is created and hosted by Footbridge Media.
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