Google May Core Update Done, AI Performance Reports & Controls, Google Ads, ChatGPT Ads, Microsoft Scout & Tools

This week, I recorded from Boston - sorry for the appearance.  We covered the Google May 2026 core update rolling out. Google Search Console released to a few new AI performance reports and new AI controls.  Bing Webmaster Tools will release more AI reporting tools very soon. A Microsoft executive had a slide that admitted AI search reduces clicks and website visits.  Google officially released publisher profile pages to some, they are called Search profiles.  I posted the monthly Google Webmaster Report for June.  Google Ads has a new leads management screen and tool. Google Ads has new branded searches controls for AI Max.  Google Ads has a new invalid activity credit report. Google started to test healthcare ads in AI Mode.  Google Ads updated its terms of service.  Google Merchant Center expanded attribute rules to automatically found products.  Google AdSense now lets you share your full IP address with buyers. Google Business Profiles can be connected to Google Analytics soon. ChatGPT has new multi-advertiser placements for ads and a bunch of new Ad Manager updates. Microsoft announced Web IQ and Microsoft Scout.  And I created a new Google volatility tracker aggregator tool.  That was this past week in search at the Search Engine Roundtable.Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.0:00 - Introduction0:53 - Google May 2026 Core Update Has Completed Rolling Out1:15 - Google May 2026 Core Update Volatility Hits Hard Again June 2nd2:05 - Google Search Console AI Performance Report & AI Blocking Controls (Limited)4:33 - Microsoft: Bing Webmaster Tools AI Reporting To Gain New Features Soon4:56 - Microsoft: AI Summarizes Results, Reducing Clicks & Website Visits5:32 - Google Search Profiles: Publisher Profile Pages Officially Live6:30 - June 2026 Google Webmaster Report6:38 - Google Hosted Forms Leads Screen In Google Ads7:03 - Google Ads New Branded Searches Controls For AI Max7:23 - Google Ads Invalid Activity Credit Report - New Help Document7:48 - Google Begins Limited Test Of Healthcare Ads In AI Mode8:12 - Google Ads Terms of Service Updated For AI Changes After 8 Years8:32 - Merchant Center Expands Attribute Rules To Automatically Found Products8:55 - Google AdSense New Full IP Address Sharing9:26 - Coming Soon: Connecting Google Business Profile To Google Analytics9:46 - ChatGPT Multi-Advertiser Placements & Ads Manager Updates10:44 - Yahoo Scout Slighted By Microsoft Scout? And More on Microsoft Web IQ.11:30 - New SER Volatility Aggregator Chart & Backend Update11:58 - Conclusion