Google November 2024 Core Update, AI Overview Hyperlinks, SEO, Ads, AdSense & More

Google has launched the November 2024 core update earlier this week, and we are now starting to see movement and ranking shifts because of it.  Google AI Overviews is testing using real hyperlinks, instead of paperclips. Google cautioned about using Google Trends for content development.  Google told SEOs not to over focus on URL structure. Google spoke about SEO advice for version history pages. I spoke a bit about term drift and why it matters. Google Search now supports C2PA meta data for images.  Google Maps launched products nearby.  Google Merchant Center added sale events promotion types. Google is testing an AI chat sales assistant feature in Search.  Google Ads is updating is customer match policies.  Google Ads is testing subheadlines in a big way. Google Shopping Ads can show both seller and product ratings. Google Ads turned on election ads again.  Google Ads Editor version 2.8 is out.  Google AdSense launched collapsible anchors.  Google AdSense changed its first-party cookie controls. Bing added rich entity cards and popular search refinements to its autosuggest feature. That was this past week in search at the Search Engine Roundtable.  SPONSOR: Wix Studio - Did you know the Wix Studio SEO Course is live. It covers topics like keyword research, technical SEO, local SEO, SEO reporting, link building and more. Learn more at wix.com/seo/learn/course. 0:00 - Introduction 0:58 - Google November 2024 Core Update Is Now Rolling Out - What We Know So Far 1:48 - Google November 2024 Core Update Movement - Slow But For Some Massive 2:58 - Google AI Overviews Testing Anchor Text Based Hyperlinks 3:11 - Google Cautions About Using Google Trends For Content Ideas 4:08 - Google: Some SEOs Over Focus On URL Structure 4:42 - SEO Advice On Version History Pages From Google 5:21 - Term Drift In SEO - Why It Matters 6:21 - New: Google Search Supports C2PA Metadata For About This Image Feature 6:53 - Google Maps Search For Products Nearby Carousel 7:12 - Google Merchant Center Adds Sale Events Promotion Type 7:39 - Google Search AI Sales Assistant 8:06 - Google Customer Match Policy Warning: Don't Harm Users Or Else... 8:40 - Google Ads Tests Subheadline Links Under Search Ad Title Links 8:56 - Google Shopping Ads With Both Seller & Product Ratings 9:15 - Google Ads Allows US Elections Ads Again Today 9:38 - Google Ads Editor Version 2.8 Is Now Out 9:45 - New Google AdSense Collapsible Anchors 10:21 - Google AdSense First-Party Cookie Controls Are Changing 10:40 - Bing Autosuggest Adds Rich Cards, Images & More Search Features 11:00 - Conclusion