Google November Core Update Done, Chrome Site Engagement Metrics, Canonicals, 21 Years & More

Google’s November 2024 core update was finally completed this week, yesterday to be more exact. This came after even more volatility from early this week. I also posted the big December 2024 Google webmaster report. Google Chrome has these site engagement metrics that are super interesting. Google added buttons to turn off personalization in search, I wonder why. Google Search explained the difference between clustering and canonicalization, explained there are like 40 signals for canonicalization, spoke about the black hole with clustering and error pages, explained how clustering works with localization and how Google handles broken canonicalization. Google Web Rendering service cache lasts for 30 days. Google Ads has new policies for dating and companionship apps. Google Ads is testing new incentives for advertisers and agencies. Google Search Console modernized their emails. Google has a new YouTube video pilot for quick takeaways. Google Search has these interactive steps for events. Google is testing weird underlines for the whole snippet. Google is testing replacing popular stores with where to buy. Bing is testing the shopping / e-commerce card. And I celebrated the 21st year anniversary of covering the search industry this week. That was the search news this week at the Search Engine Roundtable. Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out. 0:00 - Introduction 1:07 - Google November 2024 Core Update Finally Finished Rolling Out 2:23 - A Week Overdue, Google November 2024 Core Update Still Causing Volatility 2:39 - December 2024 Google Webmaster Report 2:50 - Google Chrome Site Engagement Metrics 3:36 - Google Search Buttons For: Results Are Personalized - Try Without Personalization 4:24 - Google Search Difference Between Clustering & Canonicalization 4:49 - Google Has 40 Signals For Canonicalization 5:16 - Google Marauding Black Holes With Clustering & Error Pages 5:24 - Google Search: How Clustering Works With Localization 5:29 - Google Does Try To Handle Broken Canonicals 5:42 - Google Web Rendering Service Cache Lasts For Up To 30 Days 6:09 - New Dating & Companionship Google Ads Policy & Certification 6:42 - Google Ads To Test New Offers / Incentives For Agencies & Advertisers 7:35 - Google Search Console Refreshes Email Templates 7:46 - Google Search YouTube Summary Pilot: Quick Takes & Key Takeaways 8:19 - Google Search Events Interactive Steps 8:41 - Google Tests Underline Title, Link & Domain On Hover In Search Results 8:57 - Google Shopping Card Replaced Popular Stores With Where To Buy 9:19 - Bing Tests Shopping / E-Commerce Card 9:30 - 21 Years Covering The Search Industry 10:10 - Conclusion