Google Post Core Update Volatility, AI Overviews Kills Clicks, Google Ad Revenue Climbs & More SEO and PPC

This week we covered the strong search ranking volatility post Google June 2025 core update and it continued through the week, with a spike on Thursday. A Pew Research study on AI Overviews shows clicks significantly drop when AI Overviews are on the page, Google disputes this. OpenAI may be crawling the LLMS.txt file but Google says they won’t. Google says it even makes sense to noindex the LLMS.txt file. Is OpenAI stealing Google’s search results? Google says normal SEO works for AI Overviews. Google Search doesn’t support product pricing by state. Google spoke about CSS and SEO. Google also spoke about SEO for show pages. Google announced the Google Trends API, it is an alpha. Google Search Console has a new logo. Google Web Guide is a new labs feature or organize your web results. Google Search tests replacing the more tab with more filters, show more and more options. Google is testing a see more link and other snippet hyperlinks. Google launched its virtual try on and also custom price alert triggers. Bing is testing borders around its search results. Google dropped the sponsored label from the find related products and services query expansion. Google Ads optimization score is column tips. Google Ads competitive aware recommendations are rolling out. Google Ad negative keyword lists for PMax campaigns are coming. Google Ads brand inclusions and exclusions are now just for AI Max. Google Ads RSAs added click and conversion detail data. Jordi Ribas from Microsoft compared Copilot to Google AI Mode. Google reported its earnings and ad revenue continues to climb.That was the search news this week at the Search Engine Roundtable.SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.0:00 - Introduction0:39 - Google Search Ranking Volatility Very Heated Days After Core Update Completed1:04 - Google Search Ranking Volatility Remains Heated Spiking Thursday1:37 - Pew: Searchers Less Likely To Click On Links In Google Search With AI Overviews3:08 - Is ChatGPT Using Google Search Results?4:23 - Google: It Makes Sense To Noindex LLMs.txt4:41 - Is OpenAI Crawling LLMs.txt Files? Google Says It Won't.5:11 - Google: Normal SEO Works To Get Into AI Overviews5:30 - Google Search Doesn't Support Different Product Pricing By States6:01 - Google On CSS & SEO6:17 - Google On Show Webpage SEO6:54 - Google Announces Google Trends API7:30 - Google Search Console Has A New Logo7:40 - Google Web Guide Uses Gemini To Organize Your Web Results8:07 - Google Search Tests Replacing More With More Filters & Show More8:22 - Google Search Result Snippets With See More & Other Hyperlinks8:45 - Google Virtual Try-On & Customized Price Alerts Now Live9:10 - Bing Tests Borders Around Search Results9:18 - Google Drops Sponsored Label For Find Related Products & Services Ads9:56 - Google Ads Optimization Score Column Tips10:15 - Google Ads Competitive-Aware Recommendations10:32 - Google Ads Negative Keyword Lists For Performance Max Campaigns - Maybe?10:48 - Google Ads Brand Inclusions & Exclusions In AI Max11:06 - Google Ads RSAs Adding Click & Conversion Data11:19 - Microsoft's Jordi Ribas Compares Copilot To Google AI Mode11:40 - Google Ad Revenue Up 10.4% & Overall Revenue Up 14%12:16 - Conclusion