Google Post-Core Update Volatility, Zero Clicks Rising, Apple’s Siri AI & Google SEO Docs

This week, we covered the post-Google core update volatility that hit some folks hard throughout last weekend and this whole week. An updated zero click study shows Google Search is sending less and less traffic to the open web. Apple announced the all new Apple Intelligence and Siri AI. Bing gave searchers a way to disable AI responses in search. Apple also updated its Applebot documentation to include AI, crawl delay, and much more. Google created a new help document on trusting advice from third-party SEO tools and services. Google also updated its hiring an SEO document. Google Search was not impacted by the Gemini outage on Wednesday. Google launched Search profiles insights and analytics. Google Search Console may be releasing a new report or tool named platform property tooltips. Soon you will be able to connect your Google Business Profiles with Gemini. Google Shopping is testing linking directly to merchant sites. Schema.org added usage statistics to schema types. Google Ads is testing top pages links and images within sitelinks. Google is also testing blue dotted underlined sitelinks. Not to be outdone, Google is also testing dotted underlines and shaded URLs in the organic search result snippets. Google Ads also has this new campaign guidance with experiment power scores. Google Local Service Ads now support home listings. That was the search news this week at the Search Engine Roundtable.Sponsor: Ahrefs - Have you seen Ahrefs' new Agent A - a tool that gives you the reports and insights you need, right as you need them. Agent A lets you build your own reporting tools through this AI powered platform, and you don’t need to know any coding or data analysis information. So if you want to know which of my blog posts have the most untapped potential for more traffic, just ask it and it will use Ahrefs’ deep integration and powerful AI tools to dynamically built the report for you. It is slick and fun, so check it out at ahrefs.com/agent-a.0:00 - Introduction1:02 - Google Search Ranking Volatility This Week: June 8-121:20 - Google Search Ranking Volatility This Weekend - Around June 6th1:53  - Report: Google Zero Click Searches To Open Web Fall To 27.6%2:48 - Apple Siri AI & New Apple Intelligence4:08 - Apple Updates Applebot Docs To Include Siri AI & AI Features4:24 - Bing Gives Searchers A Way To Disable AI Copilot Answers5:16 - New Google Document On Third-Party SEO Tools, Services & Advice5:55 - Google Updates Its Hiring An SEO Doc Warning On SEO Tools & AI Optimization6:14 - Google Search Was Unaffected By Gemini Outage6:37  - Google Search Profiles Insights & Analytics7:08 - New Google Search Console Tool/Report: Platform Property Tooltips7:30 - Gemini Can Help With Your Google Business Profiles8:02 - Google Shopping Results Tests Linking Directly To Merchant Site8:31 - Schema.org Adds Usage Statistics For Schema Types9:00 - Google Ads Testing Top Pages Links9:15 - Google Ads Sitelinks With Images9:35 - Google Ads Tests Blue Dotted Underlines Sitelinks On Sponsored Listings9:52 - Google Tests Dotted Underlined & Shaded URLs In Search Snippet10:15 - Google Ads Extends Dynamic Search Ads (DSA) To AI Max Timeline10:34 - New Google Ads Campaign Guidance With Experiment Power Score11:04 - Home Listings Come To Google Local Services Ads11:27 - Conclusion